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Hanson & Hunt

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Episodes of Hanson & Hunt

As consumers spend more time with user-generated content, on a variety of social channels, there are more opportunities for companies and brands to showcase it. Also this month, is cancel culture affecting brands? Plus, the cost of content prod
We're grateful this month to be able to share some audio clips from several former journalists now working in communications and marketing, and have them talk about some challenges of making the move away from news and offer some advice for tho
You can learn a lot about social media - from the person who manages it for your organization. So what should you ask them? We have a few questions to bring to them. Also this month, channel data in the 2021 Global Comms Report from Cision and
Why is there so much crappy thought leadership content out there? We talk about that and what B2B and B2C brands could do to improve it. Also this month, Arik clues you into what he's telling his clients about their reliance on Facebook. Plus,
Those who create content for blogs and websites are well aware their traffic hasn't been the same for several years. We discuss a post that tees us up for how you can try and break through – perhaps with email newsletters, influencers and emplo
The 'return to the office' might be delayed again for many organizations but comms plans still have to be in place for the hybrid workforce. We discuss some things to consider and the challenges of the future workplace. Also this month, we salu
Measurement of your communications efforts and programs is tricky. There's a lot you could track. So what should you pay attention to? From data dashboards to content scoring and focus groups, we talk through some ways to get smarter about your
Our June 2021 episode includes:Social media advice for 2021 (:55)Guest: Jen Hartmann, John Deere (13:15)Spotlight: The Carolina Panthers and social engagement (32:55)FleishmanHillard's Authenticity Gap study (34:40)Brand films (39:40)Listener q
Our May 2021 episode includes:State of Writing in 2021 (1:00)Guest: Sarah Mitchell, Typeset (4:40)Spotlight: Alaska Air's boomer hype house (21:00)Ragan’s Communications Benchmark Report (24:30)Altimeter's 2021 State of Digital Content (27:30)L
Our April 2021 episode includes:Executive use of LinkedIn (:50)Guest: Lee Odden, TopRank Marketing (6:15)Spotlight: Dove leads on diversity (27:45)The State of Journalism 2021 (29:10)Corporate email study (33:50)Listener question: Brands and Cl
Our March 2021 episode includes:The 2021 Infinite Dial Report (:50)Guest: Tom Webster, Edison Research (8:00)Spotlight: Viral drone video (24:50)Gallagher's State of the Sector 2021 (28:50)NFTs and marketing (33:05)Listener question: Getting yo
Our February 2021 episode includes:The state of influencer marketing (1:05)Guest: Jason Falls, "Winfluence" (9:10)Spotlight: New Zealand tells tourists to stop copying other people's photos (30:15)What marketers need to know about Clubhouse (33
Our January 2021 episode includes:The PESO Model (1:25)Guest: Gini Dietrich, Spin Sucks (7:40)Spotlight: Dairy Queen employee on TikTok (19:15)How employee comms can help fight change fatigue (22:05)Digital marketing trends for 2021 (24:25)List
In our December 2020 episode, we discuss:Pinterest's "soon-to-be trending" report (4:00)Short-form content (6:50)Comms predictions for 2021 (7:30)Spotlight: KFC's sexy Colonel Sanders movie (10:10)The state of brand journalism (14:20)PRWeek and
Arik and Kevin interview Blois Olson of fluence media. He shares his insights on the political landscape, social media, the impact of COVID-19 on communications, 2021 planning, local media and PR, the benefits of email newsletters and more.LINK
In our November 2020 episode, we discuss:The 2021 Relevance Report from the USC Center for Public Relations (4:00)The latest IGTV research (7:50)How brands are using sports Twitter to connect with fans (9:50)Spotlight: The Cheetos holiday cookb
Plenty of communicators are posting their thoughts on politics on their social media accounts. Should you? Arik discusses that and shares some advice for how to do it.MORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSub
In our October 2020 episode, we discuss:Social media marketing on Reddit, Twitch and Quora (2:20)New blogging statistics (4:05)LinkedIn Stories (5:20)Spotlight: Ocean Spray and TikTok (8:40)Spotlight: Monster Cereal Sweepstakes (10:45)Social me
Arik interviews Laura King, a director at CorTalent - who manages the company's recruiting and business development - and a co-founder of Marketers'​ Community. She offers advice for your job search, the importance of LinkedIn, ways to stand ou
In our September 2020 episode, we discuss:Email makes a comeback in internal comms (3:20)Facebook sets limits on ads (5:20)Microsoft's deepfake detector (6:30)Spotlight: Red Wing Shoes and #LaborDayOn (9:00)Communications planning advice (11:45
Arik examines the complex topic of companies and brands making the decision to take a public stand on politics and key societal issues.LINKSMost Loved Brands 2020Survey reaffirms consumers are serious about brands taking standsBest Buy says 30%
In our August 2020 episode, we discuss:Instagram Reels (3:00)Cision’s State of the Press Release (5:50)Employee perspectives on COVID-19 (9:05)Spotlight: Country Time's bailout relief fund (13:25)Our "hills to die on" (15:10)The benefits of mix
In our July 2020 episode, we discuss:Edelman's Trust Barometer Special Report: Brand Trust in 2020 (3:40)What Black Lives Matter supporters want brands to do (4:45)What companies and employees are posting on LinkedIn (5:55)COVID-19’s impact on
Arik interviews Marsha Pitts-Phillips, the Diversity and Inclusion Officer for the Minnesota chapter of the Public Relations Society of America, and the president and founder of MRPP & Associates Communications. They discuss a variety of topics
In our June 2020 episode, we discuss: The aftermath of the death of George Floyd and the communications aspects (2:30) Instagram's new payouts for influencers (12:00) How podcasting has weathered the pandemic (14:00) Muck Rack's "The State
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