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Competitive Strategy Lessons from the LIV Golf and PGA Tour Merger

Competitive Strategy Lessons from the LIV Golf and PGA Tour Merger

Released Wednesday, 15th January 2025
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Competitive Strategy Lessons from the LIV Golf and PGA Tour Merger

Competitive Strategy Lessons from the LIV Golf and PGA Tour Merger

Competitive Strategy Lessons from the LIV Golf and PGA Tour Merger

Competitive Strategy Lessons from the LIV Golf and PGA Tour Merger

Wednesday, 15th January 2025
Good episode? Give it some love!
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<p>In June 2022, the first ever LIV Golf event teed off outside of London. Offering players larger prizes and more flexibility, LIV Golf aimed to disrupt the sport.</p><p> </p><p>In response, the PGA Tour suspended all players who participated in the LIV Golf event, escalating tensions between the two entities. This conflict culminated in LIV Golf filing an antitrust lawsuit against the PGA Tour. Then, in a surprising turn of events, the two tours announced their merger in June 2023.</p><p> </p><p><span style="color: rgb(34, 34, 34);">University of Virginia</span> associate professor <strong>Alexander</strong> <strong>MacKay</strong> discusses the competitive and regulatory issues at stake and whether or not the PGA Tour took the right actions in response to LIV Golf’s entry in his case, “<a href="https://store.hbr.org/product/liv-golf/723371?sku=723371-PDF-ENG" target="_blank" style="color: blue;">LIV Golf</a>.” In this episode, He explores how a dominant organization like the PGA Tour can respond to challenges from innovative competitors. He also shares lessons from the PGA Tour’s response to LIV Golf’s market entrance and explains when it makes more sense to treat a competitor as a partner rather than an adversary.</p><p><br></p><p><strong>Key episode topics include:</strong> strategy, business management, antitrust laws, disruptive innovation, professional sports industry, media, entertainment, and professional sports, golf, merger.</p><p><strong style="color: red;"> </strong></p><p>HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week.</p><p> </p><p>· Listen to the original HBR Cold Call episode: <a href="https://podcasts.apple.com/za/podcast/the-pga-tour-and-liv-golf-merger-competition-vs-cooperation/id1156646189?i=1000629208883" target="_blank" style="color: blue;">The PGA Tour and LIV Golf Merger: Competition Vs. Cooperation (2023)</a></p><p>· Find more episodes of <a href="https://podcasts.apple.com/us/podcast/cold-call/id1156646189" target="_blank" style="color: blue;">Cold Call</a></p><p>· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at <a href="https://hbr.org/" target="_blank" style="color: blue;">HBR.org</a></p>

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