Even in the internet age, people still rely on referals for most of their goods and services. If someone can vouch for you, your credibilty is greatly enhanced. Social proof is a great way to boost your brand and highlights the fact that it isn't what is said about you, but who says it. Now imagine if a publication like Forbes or a television program like The Dr. Oz show gives you a shout out? That is truly powerful and would increase your bottom line.

To show us how this works and the value of PR, we invited Lewis Schenk to the show. Lewis is the founder of Boost Media, a PR firm that has successfully served over 1500 clients globally by leveraging the untapped potential of PR.