We all have something that makes us unique. Once we identify and embrace this aspect of ourselves, we are able to utilize this quality so that clients will be attracted to us. Our true nature, or our archetype, creates an authenticity that is a powerful marketing tool. 

To help us find our marketing archetype, we invited Christina Frei to the show. Christina is the founder of Innate Marketing Genius and a podcast host whose goal is to help get clients by being your true self.