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Victor Gaxiola
Hearsay On the Air PodcastEpisodes
Victor Gaxiola
Hearsay On the Air Podcast
A weekly Business podcast
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Episodes of Hearsay On the Air Podcast
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Clara Shih, CEO/founder of Hearsay, sits down with Erik Jepson, head of digital marketing at Morgan Stanley, to talk about the firm's digital transformation journey.
They say all good things must come to an end, and after 110 shows, countless guests and experiences, Hearsay On the Air bids adieu. In the last few years, I've learned so much from our guests, hosts and fellow employees and am forever grateful
In episode 109 we interview Nancy Marescotti and Karen Lightstone of BMO Private Banking to find out who they are using social media to connect with their customers. We explore the process BMO used to illustrate the value of social to its priva
In Episode 108, Paulina Dudzinksa, Manager of Social Media Marketing at The Co-operators joins me to share their biggest success factors during implementation of their social program, and the process they followed to entice adoption. Be part
In Episode 107, Dr. Peter Meyers (@dr_pete), Marketing Scientist at Moz and Greg Kroleski (@gregkroleski), Hearsay data manager, join me to discuss the results and highlights from our joint white paper “The State of SEO: Search Engine Rankings
Since we started Hearsay On the Air, I’ve often been asked how we did it? Specifically, what does it take to create the show, the equipment we use, and the things to consider when crafting a program. In Episode 106, I share specific insights o
In Episode 105, co-host Alissa Dos Santos and I review the highlights and themes from our 2017 Hearsay Summit in San Francisco. Taking a 30,000 foot view of the two day event, we explore how much the financial services industry has evolved in t
In Episode 104, Eszylfie Taylor (@TheTaylorMethod) creator of The Taylor Method, shares how he coaches and trains financial advisors and agents reach their potential and be more successful. Using simplicity and repeatable language to connect w
In Episode 103 we share a recent webcast with Birdia Chambers (@BirdiaChambers), Prudential’s Head of Social and Digital Strategy, on the strategy and implementation of Hearsay Messages. In our discussion, Birdia shares Prudential’s initial di
Joining the workplace in the shadow of a financial crisis, and the first generation raised in the age of the internet, in Episode 102, Brittany Hedin (@justalittlebrit) returns to the podcast to talk about Millennials. Specifically, what brands
In Episode 101, Vido Setaram, Manager of Sales Training and Culture at Scotiabank joined me in our Toronto office and shared how they empower their Home Financing Advisors to use social media to connect with prospects and clients. In our conve
When we started this little “experiment” we never imagined it would last to see 100 episodes, and yet, here we are. Hearsay On the Air has become a part of our culture bringing together the voices of our people, customers, partners and industry
In Episode 99, Misty Farukh (@mistyfarukh) Associate Vice President, Investments at Raymond James & Associates joins us to share how she is leveraging the power of social media and digital technology to connect and engage with clients and prosp
Calling all Hearsay Superheroes! In Episode 98, Brittany Hedin (@justalittlebrit) and I share the launch of our new Hearsay Superhero Advocacy Program. The program is designed to uncover and spotlight how our customers are using the power of di
In Episode 97, Brittany Hedin (@justalittleBrit), Executive Assistant in Customer Success and Marketing at Hearsay Systems joins me to review and expand on the 12 digital marketing trends in 2017 from Business 2 Community. Taking advantage of o
As 2016 comes to a close we reflect on the themes and activities of the year as well as the special guests we’ve had on #HSonAir. 2016 was a tumultuous year with a divisive presidential election, the deaths of notable entertainment and politica
In Episode 95, Patrizia Aragona (@mamminad2), Marketing Manager at Raymond James Limited in Canada joins us to share to share how they’ve developed and grown their social and digital program for their advisors in Canada. Working closely wit
In Episode 94, Mark McKenna, Putnam Investments Head of Marketing, shares observations and key insights from the 2016 Putnam Investments Advisor Survey on Social Media Use. The survey, now in it’s fourth year, has continued to serve as an indu
In Episode 93, we continue our Customer Spotlight Series with an insightful interview with Katie Piretti (@ktpiretti), Interactive Media Manager at American National. In our discussion, Katie shares how American National has integrated both s
In Episode 92, we continue our Employee Spotlight Series with an amusing and insightful interview with Jordan Eldredge (@captbaritone) of our Engineering team. In our discussion, Jordan shares how his rich musical background and passion has gu
In Episode 91, we continue our Customer Spotlight Series with an interview of Digital Marketing Manager Julie Hesson, to discuss how she is leading the Hearsay Social program at T. Rowe Price. In our interview she shares how she transitioned f
Dreamforce (#DF16) has officially landed here in San Francisco this week, and with it we're honored to share the Hearsay on Air mic with Vala Afshar (@valaafshar), Salesforce.com Chief Digital Evangelist. As one of the most social media-savvy C
In episode 89, Robert Knop, Founder and CEO of Assist You Today (@assistyoutoday) joins us to talk about social selling and it’s impact on the financial services industry. In our conversation we explore how Assist You Today is helping shift soc
In episode 88, Mark Gilbert (@markegilbert) VP of Product, and Robert MacCloy (@rbm), Director of Engineering join us to talk about the launch of Hearsay 360 and how it will enhance the digital experience for financial services professionals t
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