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Episode from the podcastHeart Behind Hustle® Podcast: Entrepreneurship | Marketing | Lifestyle for Impact-Driven Coaches and Experts

28: Amanda Goldman-Petri of Market Like a Nerd

Released Friday, 1st September 2017
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Amanda Goldman-Petri, founder of Market Like A Nerd, is an internationally renowned “Work Smarter, Not Harder” Online Marketing Coach for entrepreneurs who want to maximize their profits while minimizing the amount of time and effort they put into their business. After overcoming poverty, child abuse, rape, teen pregnancy, and near death, Amanda was able to persevere, build her business in 19 different countries, and generate over half a million dollars in sales in under 4 months by the age of 26. Her quick cash injection strategies also allowed her clients to generate nearly a million dollars in sales in less than 60 days. Amanda has featured on major media outlets such as Fast Company, Forbes, The Huffington Post, Small Business Trendsetters, ABC, CBS, NBC, FOX, Worth Magazine, International Business Times (and more) for her unique and nerdy approach to marketing. She was also named one of the Top 30 Entrepreneurs Under 30 by Influencive. If you want to discover how to make more money while working less so you can screw hustle, screw sacrifice, and create a financially-free life full of impact and freedom, Amanda is the expert you need to talk to.

1:10 Amanda’s Inspiring Story
She grew up in Baltimore, Maryland in a blue light district to a parents who were both drug addicts and an abusive stepfather. Her family home life was poor which triggered for Amanda to become an overachieving “nerd.” This is what she felt was the gateway to turn her life around. She became Valedictorian of her school, received a scholarship to one of the Top 15 Universities in the world – John Thompkins University.
In 2008, she had an accident where she was hit by a car and her body was thrown into an intersection of traffic and she was a foot away from having her head crushed by an 18 wheeler.
She spent a week in shock trauma, months learning to walk again and years of coping with PTSD. This experienced forced her to look at her life to look at what her life in a different way and define what success really meant to her. Even though she may have been successful by society standards, she felt it didn’t give her purpose or happiness. In trying to figure out her path of happiness, neuroscience, Russian to writing to when she finally found Marketing. She fell in love with marketing and quit grad school and her job and started her online publishing company business at 21. Even though it didn’t generate the revenue she hoped, she learnt lots of lessons. Three business’ and lots more money later, she became better at building business’ that lead her to Market Like A Nerd where she made half a million dollars. The way that you make money is to create an offer and then send traffic to it.

7:00 Congruent Sales : Think about Your Customers
She always starts her launches by building up traffic and a list to put the offer in front of and in this particular instance, she interviewed 37 different millionaires and high profile influencers to generate this traffic. In the process of sales, she talks about upsells, repeat business and the services she offers that is based on great customer service to increase lifetime customer value. She also discusses upsells, down sells and offer stacking’s where she would work with them closely to maximise profit for the client.
She believes that when people say “No” to you, it’s not because it’s “not now,” its because for them, it’s “not this.” It’s important to figure out congruency and selling people something that they really need or is of value to them.

11:05 The Journey Behind Her Brand: Market Like A Nerd
Amanda wanted her brand to be stand out in the point where people had never seen anything like it. She had been mapping this idea of marketing like a nerd for a year, until she approached a Copywriter who didn’t share the same enthusiasm because they felt people wouldn’t want to be called nerds.

She also offers a speciality course called “Mastermind” with a business partner which is an invite only program for people who are earning at the 7 figure level. She’s looking into more options of how she can work with more people in the future. After asking other people and an unshakeable intuitive feeling, she hired a stylist so her style would match her brand. She used to wear all black as her inner style was not uncovered yet. Her stylist has incorporated comic book leggings and other “nerd” attire in her branding. Every piece of her website made her look like an authority on the content on the site. When the site was launched, generating sales was easier with the clearer messaging. It completely changed her business.

15:02 Focus on Scaling Up and How
Amanda wanted to come to the ranks of the seven figure business owners do. She started studying them relentlessly in how they dressed, how they spoke and what their business models way. She noticed that a lot of them behaved and were considered influencers and therefore made more income. Therefore, she created a brand that would really stand out and become memorable to allow her to be an influencer. It was important for the business not to be tied directly to her name so that other people could be hired to execute the vision.

17:05 Working Smarter, Not Harder
Being an overachieving nerd, she diverted to hustle because a lot of coaches said that success came with sacrifice and hustling was the only way to achieve this. For Amanda, this lead to burn out and bitterness. She realised it wasn’t about profits, but the process of generating the profits and came to an agreement with herself to be really stubborn about what she would accept and what she wouldn’t in the process. She would only allow money to enter her life if only it was effortless.

The way to do this – is to simplify your business model so that you’re laser focusing on things that are in alignment for the lifestyle you want to live and your personality. An example she used is that by nature, she is an introvert and her previous business which she hated being apart of and experienced burnout and bitterness in, entailed a lot of the sales phone calls. By shifting her business model to a less “phone centric,” sales focus, she was able to nurture her relationships with her clients and this shift resulted in $10-$40,000 worth of sales through email and Facebook messenger alone with no phone conversations. Make decisions about your business that are congruent with your life.

20:41 How To Simplify A Business Model
Amanda breaks down how to simplify a business model into five categories:
1.Attract: How you attract traffic and people into your community
2.Nurture: How you nurture your traffic, following and lists so they know that they can trust you.
3.Covert: How you can convert that traffic in how you get them to buy from you
4.Deliver: How you deliver those offers and services – is it a one on one format, a group format or automated?
5.Operate: What is your internal structure? What are the resources you need to make this work seeminglessly?

23:40 The Four Stages of Business
  1. Operation Debt Control – you’re at below $0; personally or in business
  2. Operation Cash Flow – When you’re not generating cash flow very easily to grow your business. Putting your focus of building you
  3. Operation Automation – When you have consistent cash flow and you want to generate more money without working hard for it. Scalable, Sustainable forms of business.
  4. Operation Vacation – Self-explanatory
When you know that, you can make decisions about how you want to do each of those things. Once you know that, you can make choices about how you want to execute your business prospects that is in alignment with what you want.

29:20 Advice to get into multiple six figure mark
This is essentially how to go from Operation Automation to Operation Vacation. There are three primarily shifts to allow you to do that:
Leverage: What you sell - shift into more leveraged offers. Less one on one and sell one to many
Automate: How you sell – instead of selling manually, how can you automate the process of selling for you.
Delegate: Shift from you doing all the work to delegating it to other people. Think like a CEO.

33:12 What You Should Never Outsource
  1. Coaching: That’s the absolute last thing that you outsource. You have to ensure content and system was proven and impeccable.
  2. Anything that sacrifices quality in the name of growth – keep that to last.
It’s a big trap that happens frequently when trying to grow the business.

34:45 Tips for Our Listeners
Laser Focus in on the steps and actions that are applicable to you and your business and forget about everything else.
Don’t allow the noise out there to overwhelm you. Empower yourself to say no to things that don’t align with you or your business model.

Here’s a free gift that’s exclusive to only our listeners:
It will ask you to put your name and email address in and pick the stage of business you’re in. She’ll send you a resource that is applicable to that stage of business so you get the most appropriate material.

37:35 Get in touch with Amanda:
Go to Facebook and type in:
“Market Like A Nerd”
And she will add you to her facebook group.

“Empower yourself to say no to things that don’t align with you or your business model.”

“Laser Focus in on the steps and actions that are applicable to you and your business and forget about everything else.”

“When people say No to a sale, I don’t believe it’s because it means “Not Now.” I feel they mean “Not This.”