In today's episode, we're going to talk about where to go to learn the best business strategy. And I've got some juicy options for you. So let's dive right in.

When it comes to finding advice on how to grow your business and where to focus your energy first, you have so many options.  Oh my goodness, if another internet marketing expert jumps into the pond, it doesn't even make a ripple.

There are so many people out there who want to give you their advice. They want to teach you their special methodology. They believe they've found the juiciest secret, and you have so many options available to you.

Now if you were to listen to the advice from some of these online marketers, you would be led to believe that every single person is able to be helped specifically by just one person. But that is never actually the case. What works for someone might not work for someone else.  What works in one market doesn't necessarily work in another.

• We need different business strategies for different people.
• We need different business strategies for different target markets.
• We need different business strategies for different products, different services, different countries, different cultures.

So when it comes to selecting someone to tell you what to do with your business, to help guide you to grow your business, here are a few things to look out for.

1. Check Alignment.

Does their sales process, ie the way they are trying to sell to you, align with your values? Have a look from an external perspective and take a step back when you're going through this sales process. Look at the steps that they take you through.

Does that feel aligned? Would you be comfortable taking people through those steps yourself?

How do they make you feel when you sign up for their free training?  Does it make you feel positive and excited and thinking about possibilities, or does it really make you feel panicked and worried and freaking out that you're not going to succeed without them?

Chances are if they are using feelings-based and emotions-based strategies on you, when you learn business and marketing from them, they are going to tell you to do exactly the same to your potential customers.  Does that feel like something you would want to be doing for other people?  Is that the way that you want to show up?

2. Examine the Sales Process.

Specifically, are there certain things that happen in the sales process that you would never do as part of your sales process?  For example, do they tell you that it's a limited time, once-off offer? And then you see it in several other places online?

Are they using misleading information in this sales process?  Are you made to jump through hoops for seemingly impossible reasons?

Do they force you to make early commitments when you're not really sure you're ready for it?  Look at that sales process through the lens of whether you would be willing to do that to someone else. Because if you're not, then chances are when you start to work with that person, you're going to feel like it's misaligned. And you're not necessarily going to embrace all of their process in your own business and marketing techniques.

A lot of these sales processes require an “all or nothing” approach. I once had a business coach say to me if I was not willing to tell people that my pre-recorded webinars were actually live, then he would not work with me, because that's where his conversion rates and confidence came from. So that was a really big alarm bell for me, and I didn't end up signing up - (surprise, surprise) - but have a think about these things.

You don't need to have that kind of confrontational conversation with someone to really get a feel for what the sales process is that they use and whether that feels like something you would be willing to do as well.