Empathy + Marketing

Shane talks about empathy and product marketing Vs service marketing with Professor of Marketing at The University of Wisconsin La Crosse, Nese Nasif. How does one communicate the value of intangible services to consumers? How is responsiveness, assurance, and empathy relevant to marketing?

Charity Of The Week - YWCA La Crosse 
https://www.ywcalax.org/

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