Episode from the podcastHere We Are

Empathy + Marketing

Released Wednesday, 6th November 2019
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Shane talks about empathy and product marketing Vs service marketing with Professor of Marketing at The University of Wisconsin La Crosse, Nese Nasif. How does one communicate the value of intangible services to consumers? How is responsiveness, assurance, and empathy relevant to marketing?

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1h 15m 28s
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