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Episode from the podcastHeritage Road

4 | The Business of NASCAR

Released Thursday, 20th July 2017
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NASCAR packs in fans by the hundreds of thousands, but these people don't just show up out of nowhere. To attract NASCAR-sized crowds, you need great promoters. And this sport has created some of the greatest marketing masterminds of all time. Military Flyovers, Shark Jumping, Dancing Bears - these guys know how to entertain the masses and they do it better than anyone.
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