Matt Desmond is the Founder of the Sports Creative Community, a group of creative professionals in the sports industry with over 5,600 active members. After working on creative teams at sports and media organizations, Matthew saw a need to bring together the sports community to collaborate and share best practices. In just three years, the Sports Creative Community has a thriving Slack group, regular events, a podcast, and more. We talk about the evolution of creative and media in sports, how players are creating content for their own brands, growing membership in a community, and building a community culture.

Follow Matt Desmond on Twitter and the Sports Creative Community on Twitter.