Zach Soskin is the Co-founder of Voltage Management, an athlete and brand marketing agency specializing in athlete representation, brand strategy, content creation, and ownership. Zach started his career in grassroots football marketing at adidas before starting Voltage Management. Brian and Zach chat about why athletes can build such powerful personal brands, how athletes can develop their content strategy to achieve their goals, and best practices for brands that want to work with athletes.Follow Zach on Twitter and Instagram