TikTok is the platform of choice for many of today’s prospective students, but consistently executing relevant and engaging content is a challenge many colleges and universities are still trying to overcome. In this episode, you’ll hear from M

Modernizing Enrollment Management with Geoff Baird

Jan 26th, 2024 43m 1s

Geoff Baird, CEO of EnrollML, shares pragmatic insights on how to evolve enrollment management. Discover how understanding market share, addressing foundational weaknesses, and leveraging data and technology can transform student recruitment hi

Optimizing the Campus Visit with Will Patch and Jeff Kallay

Apr 19th, 2023 44m 30s

In this episode, we dig into the results of a fresh survey from Niche, exploring the campus visit from the perspective of students and parents. Joining the conversation is Will Patch, Senior Enrollment Insights leader at Niche, and Jeff Kallay,

Countdown to Google Analytics 4 with Chris Sietsema

Mar 27th, 2023 46m 32s

Analytics expert Chris Sietsema of Teach to Fish Digital gives us an update on the current state of Google Analytics 4 (GA4). We discuss some of the most important differences between Universal Analytics and GA4, and some of the ways the switch

Engaging New Audiences on Reddit at the University of Georgia

Feb 3rd, 2023 48m 35s

We talk with Rod Guajardo, Senior Director for Integrated Media Communications at the University of Georgia about how the university has been using Reddit to reach new audiences with science and research content.

Building People-Powered Brands with Jennifer Holland

Jan 11th, 2023 32m 40s

Many institutions include brand building in their strategic plans, but making those aspirations and reality is often challenging. Brand development expert, Jennifer Holland, argues the best way to build an enduring brand is to create strong ali

The State of the Campus Visit with Jeff Kallay

Feb 25th, 2022 28m 41s

The campus visit is a make-or-break moment for traditional undergrads, but as campuses have emerged from the pandemic, the return to campus tours has been anything but business as usual. In this episode, we talk with leading campus visit consul

Making DEI Practical at University of St. Thomas

Feb 11th, 2022 54m 3s

Diversity, equity, and inclusion is top of mind for many higher ed marketers, but figuring out the practical side of applying DEI concepts to the actual creative work marketing teams produce is often easier said than done. In this episode, we'l

Fostering Collaboration Across Decentralized Marketing Teams at UT San Antonio

Jan 25th, 2022 47m 9s

Marketing leaders at the University of Texas-San Antonio share how innovations they made during COVID ended up transforming the way their university's decentralized marketing teams work.

Differentiating Your School Through Smart Strategy

Oct 7th, 2021 43m 36s

We talk with Dr. Chuck Bamford about crafting smart competitive strategies to differentiate your school in a crowded marketplace.

Managing a Team That Spans Four Generations

Sep 3rd, 2021 53m 32s

In the fourth and final episode of our VP Summer Series, we talk with Kevin Kropf, EVP of Enrollment at Drury University, about generational theory and managing teams that span multiple generations.

How to Win Faculty and Influence Staff (and Athletics)

Aug 11th, 2021 47m 46s

In part three of our VP Summer Series, we talk with Brad Pochard, AVP for Enrollment and Dean of Admissions at Furman University, about building collaborative relationships with colleagues across the campus.

Trusted Advisors: Working Well with Your Board of Trustees

Jul 31st, 2021 55m 34s

As a senior leader, you need a strong working relationship with your board. Unfortunately, there’s no manual for how to do that. As a result, most leaders end up learning through experience (read: observation, hard work, and some painful mistak

Becoming a VP (Or Becoming One on Another Campus) with Mary Napier

Jul 21st, 2021 55m 53s

This is the first installment in our VP Summer Series, a podcast mini-series focusing on the unique challenges facing senior enrollment and marketing leaders. In this episode, we’ll be discussing the role of the Vice President--how it differs f

Financial Aid Leveraging with Jimmy Jung

Jun 18th, 2021 23m 31s

In this episode, we talk about financial aid leveraging—the common, but sometimes controversial, practice of using data-driven approaches to inform how schools award financial aid. Joining us in the conversation is Echo Delta data scientist and

How to Give Better Feedback on Creative Work

May 27th, 2021 41m 10s

The quality of input you deliver on creative work can be a make or break factor that helps your team reach new creative heights or sends them spiraling into uncertain territory. Echo Delta's Creative Director, Rachel Newell, joins us to talk ab

Marketing Analytics: How to Build Your Team's Credibility and Data Savvy

Mar 22nd, 2021 42m 16s

Tracking and attributing marketing activities in the real world is far from straightforward. In this episode, analytics consultant and agency vet, Chris Sietsema, explains how analytics-savvy organizations get it right.

Strategies for Engaging Parents During College Search

Feb 19th, 2021 43m 18s

We sit down with Will Patch, Enrollment Marketing Leader, at Niche.com to talk about strategies for more effectively engaging parents during the college search process. We start our conversation with a review of some key findings from a recent

Getting Your Campus Social Media Strategy Right

Feb 5th, 2021 47m 56s

Liz Gross, CEO of social listening agency Campus Sonar joins us to talk about all things higher ed social media and her new book, Fundamentals of Social Media Strategy: A Guide for College Campuses.

How to Optimize Your Website for Search in 2021

Jan 22nd, 2021 34m 42s

Echo Delta's Senior SEO Strategist, Catherine Reich, joins us to discuss the long-term trends shaping organic search today, along with a major algorithm update Google will be rolling out in 2021. As an episode bonus, Catherine has developed a

Journey Mapping at Mayo Clinic College of Medicine and Science

Dec 4th, 2020 27m 40s

In this episode, we talk with Matt Sluzinsky, Director of Web Strategy and Services at Mayo Clinic College of Medicine and Science. While Mayo Clinic is one of the most recognizable names in medicine, many are surprised to learn the clinic also

Responding to COVID-19 at University of the Ozarks

Mar 26th, 2020 37m 59s

In this special episode, we talk with President Richard Dunsworth of the University of the Ozarks about the impact of COVID-19 on his school. From leadership in times of crisis to wide-ranging operational changes to the long-term impact this gl

Podcasting at Penn State's McCourtney Institute for Democracy with Jenna Spinelle

Feb 14th, 2020 24m 24s

Podcasting ranks right up there with influencer marketing and AI as one of the most hyped marketing trends over the last few years. But what’s really involved in launching a podcast, what’s the potential pay-off, and is it too late for your sch

How to Gracefully Sunset a Tired Social Media Account with Rebecca Stapley

Jan 5th, 2020 28m 15s

In this episode, we’ll be talking about social media, and specifically, what do when you suspect it’s time to sunset a social media account that’s outlived its usefulness. Joining us in the conversation is Rebecca Stapley. As former Assistant

Leading Web Accessibility Initiatives at Colorado State with David Carpenter and Jennifer Garvey

Sep 15th, 2019 28m 14s

We talk web accessibility with David Carpenter and Jennifer Garvey of Colorado State University. David is the Director of Operations and Jennifer is Assistant Director of IT for Web and Business Systems at Colorado State’s College of Health and