Episode from the podcastHollywood & Levine

EP190: The Inside Secrets of TV Research

Released Thursday, 3rd September 2020
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Research plays a major role in what shows get on the air. But how does it work and what are they looking for?  Steve Leblang is a media research expert.  From dial testing to focus groups to measuring brain waves, Steve walks us through the various ways data is collected.  And he talks about how accurate those political polls are.
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