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HomeBiz Startup TV

Jane Gardner

HomeBiz Startup TV

A weekly Business and Business News podcast
Good podcast? Give it some love!
HomeBiz Startup TV

Jane Gardner

HomeBiz Startup TV

Episodes
HomeBiz Startup TV

Jane Gardner

HomeBiz Startup TV

A weekly Business and Business News podcast
Good podcast? Give it some love!
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So you have to decide which media is going to be your thing. So the reason that you're doing this is that you're looking at determining your profit margin. In Dan Kennedy's book no BS time management, he says that all we need is determine ho
Who are the information product creators? Who are the people out there who are creating products that are informative, that are relevant and of interest to the people who are on your email list. So you want to develop a list, a sublist of y
I want you to think about taking your customers on a journey. So the journey and teach method is a method that will help you to create content. You're going to create hyper unique products and services. Because once you take your audience or y
You can build affiliate relationships for every product launch. So if people know that you are doing products monthly and that there's always going to be an offer next month, then they'll be attracted to you in terms of being an affiliate for
So, every business has research and development, and this is a part of a business that is basically research. So you are learning in an area where you have an idea of what the questions are but don't know the answers to. So you're doing your
n doing a weekly workshop, you're teaching, right? It's not a sales webinar. You're not always selling. You do make an offer at the end of the program, but the idea in the session isn't to get customers to make an emotional decision and buy an
We know we are an expert and we're an educator and that we want to educate on this subject. So we're serving people that don't know yet if they need our help or not. So you have to have the mindset that you have value. You want to train on tha
Today we're going to be talking about your brand because we have 15 principles that if you use them, you will build your businessIn Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these
If you are here and you're thinking about having your own business and you've already started thinking about growing and being an entrepreneur, so you're on the right road. So the mindset of the entrepreneur, there are certain traits of a succe
So we're going to talk about identifying your own personal core values and you then can identify what your business core values will be and how you're going to communicate them to everyone associated with your business. So we've got to use stra
Today we're looking at putting the systems in place. So there are four areas of your business to systematize, at least. And if you don't focus on all four areas, you will become stressed, become, um, overworked. So you need to lessen your stres
So today it's all about raising and building your affiliate fans, getting your customers to be your raving fans and promote you to their audiences. So one of the ways that we can do that is by free offers and viral applications within your busi
So we are looking at what is an online community for your brand? Your brand will be different from my brand, so your community will be different from my community. So we have to look at a structure online for people to interact with you and pos
So why do we want a learning center? Well, this is going to be your signature offer until you develop one where you have social proof and you've developed your coaching model so that you have your high ticket offer. So this is going to be the
A key to success is to have a growth mindset. What Growth mindset means is you are willing to change, adapt or alter your direction as an Entrepreneur as your business develops. It can not grow if there is no fertilizer or ideas that develop.
To be a successful entrepreneur you have to have or develop a growth mindset so that you are willing to take action, change direction or overcome challenges and grow rather than staying in the same patterns.
Always build your network locally. There's a lot of local people in your local businesses in your area that probably don't even have an email list and of course, you can always educate them with your workshop on why they should have a list. An
To create a Content Factory I could document my 30 day challenge to create an online business, I could document each day's progress, the pros and cons and then I could sell that as a product for others who want to maybe set up their own intern
A consistent marketing framework assumes you're willing to do a few little things right and be very consistent with them. Some things will not work until they work for you, or some things will not work at all, and you will get rid of them. Y
Product Snowball is the concept that you create a product, you make an offer, it becomes an asset, and you continue making products, you're continuing making an offer, you're continuing to create assets in your business and make a production li
So, doing a weekly workshop will be the place where you'll be creating your content. But first you're going to start with the offer of what you want to sell them. So you ask yourself, what is the offer that you want to make them? And how can y
Today we're going to be talking about standing out from your competition when you position yourself as an educator. You've got to re-adjust and ignore a lot of your competition, but at the same time you need to study your competition to make s
So you need to know what your business is and your message, which you do anything with, your website or social media. However, just get started developing a brand as it can change easily through time. Now, what is a brand? For me, a brand is y
Every small business owner and entrepreneur is in a relentless pursuit to grow your business. And you usually do this by looking at external things like outsourcing, accounting, installing automation so they can focus on more important matters.
So we're going to go deeper into developing your core values and give you some examples of businesses that have core values and who display them on their website and everywhere. So let's get started. In Build your Business I go over the 15 prin
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