Many small business owners find it difficult to write for their business. Writing is not a skill most of us think we have. This week I share with you one of my favorite ways to come up with text that is surprisingly easy and also something that

038: Why Are You Doing That?

Apr 16th, 2016 9m 15s

From time to time it is a good idea to check in to see why we are taking the actions we take. Some of the tasks on our to-do list are very valuable and others not so much.It is useful for us to ask the question "Why am I doing this?" This week

037: Mission v Unique Value Proposition

Mar 19th, 2016 9m 25s

Many freelancers and small business owners make the same error. They mistake their mission for their unique value proposition and vice versa.If you are making this mistake then it will prevent you from communicating clearly with your audience.

036: Give Them Cookies!

Mar 3rd, 2016 8m 14s

One the most profitable decisions that I have made in my business is to give away a great deal of free content. For my main business I have created over 700 free resources since 2007.Of all the free resources I have created, none of them have

035: 5 Ideas That Work When You Don't Know What To Write

Feb 4th, 2016 10m 6s

Writer's block is no fun.The longer you sit not writing the harder it is to write.This week in the podcast I share with you 5 ideas that will help you write when you don't know what to stay.If you are looking for tools to grow your business

034: What They Should Say Out Loud After Reading Your Sales Letter

Jan 28th, 2016 10m 40s

In last week's podcast we talked about a simple formula for constructing a sales letter.This week I cover what your reader is supposed to think and say after they have read the sales letter.Here is a hint: It's not "Wow, that was really well

033: The Sales Letter Formula I Used For 3 Years (Which Works!)

Jan 20th, 2016 17m 6s

I know how overwhelming writing sales letters can feel.This week I share with you a straightforward formula for writing a sales letter. I used this formula for every sales letter I sent for the first three years of my business AND it was super

032: How Being A Little Annoying With Marketing Can Be Good Idea

Jan 15th, 2016 9m 48s

I am guessing you are like me and you hate popover boxes asking for your email address on websites.Even though I hate popovers I have one on my website AND I am not getting rid of it anytime soon.It might be ugly, it might be annoying, but it

031: Why New Year’s Resolutions Fail In Your Business

Jan 8th, 2016 16m 40s

Did you know that most New Year's resolutions are abandoned by January 5th? *I am all for setting goals, but this week I talk about why New Year's resolutions are a fool's errand AND what you should do instead to set yourself up for success in

030: Taking Care Of Ourselves

Dec 24th, 2015 1m 49s

Today I have a very special holiday message. Don't worry it is short.This is the most important business advice I can give. Listen here:If you are looking for tools to grow your business download a free copy of a past issue of the How I Built

029: Don't Pay For That Training

Dec 17th, 2015 9m 4s

In your inbox right now there is an invitation for a class, a digital product, or a live event that you feel like you must attend. They are going to share the one vital secret that you need to rocket your business to the next level!More than l

028: Don't Go To That Christmas Party

Dec 10th, 2015 7m 45s

It is that crazy time of year right now with a million holiday events going on.This week I tell you why you shouldn't go to that Christmas party.If you are looking for tools to grow your business download a free copy of a past issue of the Ho

027: You Need To Say It Again And Again And Again

Dec 3rd, 2015 13m 48s

When we are talking about our products, our services, and our business we can feel like we starting to sound like a broken record.The truth is we need to be sharing our message with our audience over and over again. This week in the podcast we

026: Shut Up!

Nov 25th, 2015 9m 34s

If you are going to be a better marketer then you need to shut up.No, I'm serious about this.You talk way too much.And I use to make the exact same mistake.If you talk less you will make more sales.I explain it all in this week's podcast.

025: Why It Is Important To Hear "No"

Nov 19th, 2015 14m 42s

The hardest word for a small business owner to here is the word "no".But the truth is you need to hear it more.Don't believe me? Check out this week's podcast. When you are done you are going to be seeking out people who say "no".If you are

024: I Missed A Deadline (AKA No Baby Seals Died)

Nov 13th, 2015 8m 35s

Last week I didn't do a podcast. I didn't sent out 4 of my newsletters.It happened because I was behind and because I was traveling.AND guess what horrible outcomes happened?Listen here to find this week.If you are looking for tools to grow

023: There Is No Such Thing As Emailing Too Much If...

Oct 29th, 2015 10m 53s

With the amount of complaining people do about how clogged their inboxes are you would think it is better for you to send fewer rather than more emails.This isn't true. It is better to send more emails.But is not about the number of emails yo

022: Give Them What To Do; Sell Them How To Do It

Oct 22nd, 2015 9m 39s

In podcast 21 I talked about why I give away so many free resource.This week I share with you how I decide what to give away and how I shape the content so that it leads to more sales.If you are looking for tools to grow your business downloa

021: Why It Is OK Yo Give Soooooo Much Away

Oct 15th, 2015 8m 53s

For my private coaching practice I have over 650 free resources on my website.There are articles, audios, and videos. There is very little I hold back and many of my colleagues have accused me of giving away too much away.The truth is that I

020: Go Speak

Oct 9th, 2015 12m

One of the fastest and most powerful ways to grow your business is to go out into your community and give presentations.I know, for most people this sounds scary because you don't like public speaking.This week I share how public speaking can

019: The Best Marketer Is...

Oct 1st, 2015 10m 16s

The most important skill in marketing is being a good listener.What you have to offer is so much less important that what your audience needs. If you don't know what your audience needs you are never going to connect with them.This week I tal

018: Stop Working On Your Website

Sep 23rd, 2015 12m 12s

I am willing to bet that you are unhappy with your website.You think it’s ugly.You think it looks unprofessional.You think it makes you look bad.ORYou don't have a website at all.Guess what?You should stop working on it, no matter what s

017: Why You Aren't Taking Action

Sep 17th, 2015 14m 43s

Right now there are a number of tasks on your to-do list that you know you need to get done.Not only do you know they need to be done, but you also know exactly how to do them.For some reason you continue to avoid them.And I know exactly why

016: How Much Energy Is Needed To Take Action

Sep 10th, 2015 9m 44s

One of the reasons that we don't take action is because we don't feel like we are going to have enough energy to finish the task. This isn't something we necessarily think consciously, but it is there under the surface.This week we talk about

015: Fearless-ish

Sep 3rd, 2015 12m 18s

One of the most important concepts that I have encountered in the last 10 years is the idea of taking fearless-ish action.Not fearless.Fearless-ish!By understanding this concept and transforming how I start my day I transformed my business a