Avi Brosh was a successful real estate executive before he became passionate about hospitality.

But that shift into the hotel sector was not driven by a desire to create identikit properties at the budget end of the market or, indeed, identikit properties for the upscale market.

Palisociety was formed with design at the heart of everything it does, from the location and architecture to ancillaries and furnishings.

In short, Brosh is obsessed with the design aspects of his portfolio of hotels - whether they are owned outright or part of a management agreement.

He's not your typical hotel executive nor a startup entrepreneur of the Silicon Valley variety.

Brosh joins us at the latest guest on How I Got Here.

HIGH is a weekly show produced by PhocusWire and Mozio, aimed at getting the inside stories behind startups and innovation in travel and transportation.

It's hosted by PhocusWire's editor in chief, Kevin May, and Mozio co-founder and CEO David Litwak.

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