For almost three decades, Frédéric Fekkai has shaped the international beauty landscape. Frédéric Fekkai evolved from a salon owner and stylist to a luxury lifestyle brand. With the brand taking off, Frédéric redesigned his flagship and opened the iconic 10,000 square foot salon on New York’s Fifth Avenue. Fekkai, which sold to Procter & Gamble was reclaimed by Frédéric in recent years, and he is now working to evolve the brand with a focus on clean ingredients and sustainable practices.