Bethany Mota is one of the original YouTube pioneers and influencer with over 20 million followers across all her channels. She was at the top of her game and named “most influential person on the internet” by TIME. Then, she took a step back from YouTube about a year ago because social media in general was having a severe effect on her mental health. During her time away from the platform, she wanted to create a community of likeminded women all linked by something tangible; jewelry.