Do you really need to be on Clubhouse? Everyone is talking about how it's a must-have marketing tool. In fact, some people are already crushing it on Clubhouse, but that doesn't mean that this will be a great fit for your business. Having a great marketing platform does not always equal business development. What is more important is that you think about how you spend your time, energy, and attention.

In this episode, I share my thoughts on Clubhouse, and why I am not jumping on it just yet. I discuss the opportunity costs of new marketing tools and how to see if they fits within your market. I also share some thoughts from an email conversation I had with my friend Ian Brodie and the increase of marketing noise.

“It does represent a fantastic opportunity. The question is, with Clubhouse or with anything else, can you afford the opportunity cost?” - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

• The increase in “marketing noise” in 2021
• Lead Generation through broadcasting platforms
• How marketing platforms don’t always convert into business development
• The opportunity cost of new marketing tools
• Asking what are the businesses in your field doing?

Resources Mentioned:

• Book Yourself Solid
• Ian Brodie

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