Didn't I just talk about being content free in the previous episode? I still stand by my previous statements that coaches shouldn't also be in the publishing business, but it's always good to have some content prepared because it is more than just subject matter for your courses and tips you share with your clients. In fact, content can help you engage potential clients, stay current, and even developing content can be useful as a disciplinary practice.

In this episode, I share why you should be developing some content, and how this can help you beyond just adding value to your clients. I talk about the importance of staying current with information to help you maintain an edge in your field. Also, I give you some exercises on how to generate more content ideas in the same amount of time it takes to drink a cup of coffee!

“If you consider yourself to be any kind of expert, and you can't come up with a couple of hundred words, can you really call yourself an expert?” - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

• Giving shout outs to fan emails
• Using content to start off a presentation or event
• How your opinions are content
• Developing leadership in your fields
• The sales purpose of content
• Creating content as a source of discipline
• The Alphabet Method
• The Mind Mapping Fractal Method

Resources Mentioned:

• Book Yourself Solid
• Single Malt Mastermind
• No Right Way Ltd
• Pennovia Coaching

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