Is the company you keep affecting your professional reputation? Business can be just like grade school in that you can be judged harshly by the people you associate with. If you hang out with business professionals who never deliver on their word, you may develop that reputation by association. It's vital to be aware of how others can tarnish your reputation in a personality-based business.

In this episode, I share a cautionary tale from my boarding school days about why I was selected for a drug test despite never doing drugs. I share why I felt this was an unfair association for me but use this as a warning about the company you keep with your business. I talk about the importance of knowing your company values and why personality-based businesses are so dependent on reputations.

"It takes a long time to build a reputation and a few minutes to undo it."-Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

• What my boarding school experience was like
• The reason I was selected for a drug test at school despite never doing drugs
• How my boarding school experience relates to the company you keep in your business
• Why you need to take a hard look at your business values
• Why the company you keep has a major impact on a personality-based business

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