Is there a point to joining a coaching program if all the information is freely accessible? It may seem that there is no need to pay a coach if all the information is freely available, but no one is paying for information. What truly makes a coach valuable is their perspective and insight that cannot come from passively reading information.

In this episode, I talk about why it’s better to give away your highly valuable information. I clarify why a coach’s services are still valuable despite giving away free information. I also discuss why appealing to your client’s emotional side is just as important as their logical side.

“You’re never paying for the information; you’re paying for the result that comes with the information.”

-Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

• Why you want to give away highly valuable information
• The only instances where information is a highly traded commodity
• Pre-framing the value of the information you give away
• What is passive consumption?
• How a coach is still relevant if all the valuable information is freely accessible
• The importance of appealing to the emotional and logical sides of a client
• Being able to present the same information in multiple ways

Resources Mentioned:

• Book Yourself Solid

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