Is there a correlation between valuable and actionable content? Everyone is trying to provide content that provides value to everyone, but it's difficult to create it when everyone has a different set of values. Instead, I want you to focus your energy elsewhere, and develop a magnetic personality that attracts clients that will want to work with you.

In this episode, I talk about why actionable and valuable content are not so important to your business. I explain how making a stance or even picking an enemy develops magnetism when attracting clients. I also give you an exercise to work on developing your magnetism.   

“What's the correlation between valuable and actionable? Very little apart from specific periods of time when your washing machine breaks down."- Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

• The meaning of valuable content
• Determining what is valuable in your life
• When actionable content is important
• Why you don't need content to be actionable and valuable
• Why should choose an enemy
• Why standing for or against something causes magnetism

Resources Mentioned:

• Book Yourself Solid
• Single Malt Mastermind

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