HOW TO START UP by FF&M

A weekly Business, Entrepreneur and Careers podcast
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In this episode we hear from writer, editor and brand consultant Robin Swithinbank.  Robin has been an employee, an employer and is now a sole trader, so could be said to understand the world of work from all angles. He reminds us that work doesn’t and shouldn’t define us in however we chose to do it. Robin's advice includes:The entrepreneurial spirit can sometimes mean you’re impatient - before taking a decision, slow down and take that extra breath to think things throughRecognise the tension between wanting to get things done and thinking things throughIf you’re entering into a business partnership, it is advisable to learn your strengths and weaknesses on both sides of the relationship. Executive coaches can be a very beneficial business investment.Being self-employed comes with a myriad of different responsibilities you need to be aware ofKnow yourself - if you find leadership difficult, you may be more productive as a sole traderRespect the different ways in which you can learn about yourself and your abilitiesWhen it comes to pricing, know your own valueDon’t be afraid of trying something new and if you have a good idea, go for itTry not to procrastinate, be efficient with your time Remember the fragile things are: family, health, friends and spirit.  Work is robust and will bounce without causing lasting damageCreate your own priority tree and make sure you work out what you value above workSet aside an uninterrupted hour or more every day with no social media or email - this will make you far more productiveBe ok with walking away from your business or role if you know you’re better placed working in a different wayIf you’d like to contact Robin, he can be reached on robinswithinbank@gmail.comHead over to Speakpipe to leave your voice note for future guests too.Links:LastPass the password keeping site that syncs between devices. Google Workspace is brilliant for small businessesI use Buzzsprout podcast 'how to' & hosting directory to create this podcast series as well as their super simple hosting platform.Canva has proved invaluable for creating all the social media assets and audio bites.For contracts check out Law Depot.Thank you for listening.  I would also be delighted if you could rate, review and share this podcast with anyone else who may be starting a company as it helps other people find it. Hosted by Juliet Fallowfield, founder of PR for startups advisory Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement and reassurance that you’re on the right track.Recorded, edited by Juliet Fallowfield in December 2020 & published in January 2021.MUSIC CREDIT  Funk Game Loop by Kevin MacLeod.  Link & Licence
From forming his own startup at 18 and most recently Co-Founding memmo, today’s guest. Gustav Lundberg Toresson, is a Forbes 30 Under 30 board member and a born entrepreneur.  memmo is a platform where the likes of Sven-Göran Eriksson or Carole Baskin can record personalised video greetings for your own friends or family. With over 50,000 greetings to date, anything from proposals to pep-talks have already been shared.Gustav shares his enthusiasm for the idea that an entrepreneur can - from their initial vision - follow any path she or he likes to turn that vision into a business and why sleep isn’t a waste of time. Head over to Speakpipe to leave your voice note for future guests too!Gustav's advice:Embrace uncertainty; you don’t need all the answers at once, you will find them along the wayYou will have many opportunities; the important thing is to prioritiseFocus on your core offering and try not to be distractedBeing disturbed by your phone or email distracts you for longer than you realiseMake sure you have a well thought out product-to-market fitBe relevant; be aware of local differences in each of your target marketsSleep can definitely help with creativity, smart thinking and efficiencyTry structuring your days so that you cluster meetings on certain days and keep other days free to concentrate aloneThink about what makes you happy and what makes you anxious; try to interpret things in a positive light, and build on the positives so that you stay upbeatAs an entrepreneur, you can go in any direction you like as there are no rules or right answersThe exciting thing about being self-employed is that you can have a vision and act on itTry not to let stress drain you; learn ways of dealing with it, including having a mentorIf you’d like to contact Gustav, he can be reached on gustav@memmo.mePlus you can find memmo on Facebook and Instagram.The book Why we sleep by Matthew Walker is also available here.Links:LastPass the password keeping site that syncs between devices. Google Workspace is brilliant for small businessesI use Buzzsprout podcast 'how to' & hosting directory to create this podcast series as well as their super simple hosting platform.Canva has proved invaluable for creating all the social media assets and audio bites.For contracts check out Law Depot.Thank you for listening.  I would also be delighted if you could rate, review and share this podcast with anyone else who may be starting a company in 2020 as it helps other people find it. Hosted by Juliet Fallowfield, founder of PR for startups advisory Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement and reassurance that you’re on the right track. Recorded, edited & published by Juliet Fallowfield in September 2020.MUSIC CREDIT  Funk Game Loop by Kevin MacLeod.  Link & Licence
In this episode we hear from Paul Weeden who is the first How To Start Up guest to have not only started a company (at the age of 24) but also to have successfully sold it too.  Paul recognises that being your own boss is not as straightforward as it sounds: as it grows, so do your responsibilities.  Having sold his business, he is now salaried again and is able to offer an interesting perspective on both employment options, especially amidst a pandemic which has changed employee freedoms forever. Paul can be reached on paul@teamweeden.comHead over to Speakpipe to leave your voice note for future guests too.Paul’s advice: Harness apprenticeships where possible if you’re starting out youngMaximise your previous work experience Allow it to help determine your focus for your company’s aim Look for clients among people you already know and make sure you tell them what you’re up toMake sure you are always paid on time, ideally in advanceDon’t undersell yourself Don’t be shy about referring to your company as ‘we’ not ‘I’Always be clear and focussed about what you have to offer.  It’ll help clients know quickly if you’re a good fitWhen you are quoting for a job, make sure you understand what the client’s needs are and what problems they need solving: understand your customerKnow that you must trust your team, and if you don’t, then make the necessary changesWhen you’re growing a business, get used to the cycle of ‘storming, norming, performing’Keep in mind you may need external senior support if you’re the company’s sole shareholderMaintain transparent communications with your team In a crisis, always look for the opportunity as with risk also comes rewardLinks:LastPass the password keeping site that syncs between devices. Google Workspace is brilliant for small businessesI use Buzzsprout podcast 'how to' & hosting directory to create this podcast series as well as their super simple hosting platform.Canva has proved invaluable for creating all the social media assets and audio bites.For contracts check out Law Depot.I would be delighted if you could rate, review and share this podcast with anyone else who may be starting a company in 2020 as it helps others to find it. Hosted by Juliet Fallowfield, founder of PR for startups advisory Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement and reassurance that you’re on the right track.Recorded, edited & published by Juliet Fallowfield in December 2020.MUSIC CREDIT  Funk Game Loop by Kevin MacLeod.  Link & Licence
In this episode we hear from Geoffrey Kent, who not only founded world renowned luxury tour operator Abercrombie & Kent, but is also credited with creating experiential travel as a concept.  I have long admired A&K for being leaders in sustainability across environmental, economic and social responsibilities. Geoffrey shares his stories and experiences as an entrepreneur of nearly 60 years’ experience, including a foray into space travel and why delivering a business, service or product that no one else does is paramount for success as an entrepreneur.Geoffrey founded A&K in Africa in 1962 with little more than a refrigerated ex-Army truck, and the best tents money could buy with the motto ‘off-the-beaten-track safaris’. Nearly six decades later, with Geoffrey still at the helm.  If you’d like to get in touch with Geoffrey you can contact his team via info@abercrombiekent.co.uk or A&K plus his book ‘Safari’ is also available.Head over to Speakpipe to leave your voice note for future guests too!Geoffrey’s advice:Have passion, as you need to love what you do: dedication and hard work are what it takesNever give up, always aim to be Number One Come up with something new, something that no one else offers Give your clients all your time and attention Listen to and learn from others; it helps to take notes Expect a long working day, and try to start each new day ‘driven’Think through your decisions, write them down and consider them carefully to make sure they are the right onesTurn your lifestyle into your business, not the other way around Plan a business cycle and commit to the years it’ll take Always put yourself into the shoes of your stakeholders so you know what they really wantBe exacting with your due diligenceAccept that you’re responsible for the company if you’re self employed and that you are ‘the last one in the room’ Never send an angry email; draft it, save it and think about it again the next dayLinks:LastPass the password keeping site that syncs between devices. Google Workspace is brilliant for small businessesI use Buzzsprout podcast 'how to' & hosting directory to create this podcast series as well as their super simple hosting platform.Canva has proved invaluable for creating all the social media assets and audio bites.For contracts check out Law Depot.Thank you for listening.  I would also be delighted if you could rate, review and share this podcast with anyone else who may be starting a company in 2020 as it helps other people find it. Hosted by Juliet Fallowfield, founder of PR for startups advisory Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement and reassurance that you’re on the right track. Recorded, edited & published by Juliet Fallowfield in September 2020.MUSIC CREDIT  Funk Game Loop by Kevin MacLeod.  Link & Licence
In this episode we hear from Pip Durell, founder of shirt brand With Nothing Underneath.  She had the brainwave of creating a brand with a focused and particular look, one that is “cool, elegant, ethical and affordable” and she has gone on to do exactly that.  She speaks about fashion fatigue, what it really means to create a brand that is genuinely sustainable and how educating herself, as well as her customers, is paramount. WNU was created to make the perfect everyday boyfriend shirt. Designed in London, inspired by men's tailoring adjusted for women; WNU offers an affordable boyfriend shirt - a casual luxury with scrupulous detail using the highest quality materials.  If you’d like to leave an audio question for future guests, head over to Speakpipe to leave your voice note.Pip’s advice: Behave ethically towards your team as well as your customers, and anyone in your pipelineEnsure your brand ‘lives up to its chat’ and that your green credentials are honestRemember people are happy to offer you advice if you ask for it, you don’t have to know them personally in order to askTake advantage of good podcasts offering advice that can support you Follow your own work ethic and don’t be distracted by others’ claims about long working hoursAlways keep an eye on other brands, but then re-centre yourself, remember who you are and where you are going with your own brand Try not to let competitor pricing dictate your decisions, simply stick to your own standardsDelegate if you can, but never expect to switch off completelyTry not to worry too much, it won’t help you nor will it change the outcomesIf you'd like to contact Pip and learn more about With Nothing Underneath, she can be reached on Pip@withnothingunderneath.com or via Instagram .Links:LastPass the password keeping site that syncs between devices. Google Workspace is brilliant for small businessesI use Buzzsprout podcast 'how to' & hosting directory to create this podcast series as well as their super simple hosting platform.Canva has proved invaluable for creating all the social media assets and audio bites.For contracts check out Law Depot.Thank you for listening.  I would also be delighted if you could rate, review and share this podcast with anyone else who may be starting a company in 2020 as it helps other people find it. Hosted by Juliet Fallowfield, founder of PR for startups advisory Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement and reassurance that you’re on the right track.  Recorded, edited & published by Juliet Fallowfield in September 2020.MUSIC CREDIT  Funk Game Loop by Kevin MacLeod.  Link & Licence
In this episode we hear from Bahar Etminan who, having been faced with bankruptcy during the global financial crisis, speaks from the heart as a seasoned entrepreneur.  Bahar values hard work and self belief and reminds us that there’s no shame in accepting help.  She talks about how setting up a business is like being in love: if you’ve done it once you can do it again.Rescu is a daily destination for those who want to be their own success story. The Rescu  universe is all about discovering the new, no-spin reviews, in-depth articles and truly expert advice from the brightest thinkers, doers and achievers in the business. Rescu’s world class experts and curated content will guide you to raise your game on style, substance and success.I'd love to hear any questions you have for future guests, please leave a voice note via Speakpipe.Bahar’s advice: Be courageous and believe in yourselfMake an audit of all your assets and abilitiesRecognise that people love to help othersWork out a specific target and just head for itBe energised: momentum brings its own momentumGet quality legal / accounting / insurance advice, sooner not later and budget properly for thisAlways do your research before pitching, know your audience Invest in building trust in the people around you Don’t allow yourself to be distracted by competition on social mediaKeep your goal in sight and focus on what you’re good atGive yourself permission to close your business whenever you please. Do what is right for youIf you’d like to contact Bahar she can be reached at bahar@rescu.com.au and @rescu.com.au in Instagram. Links:LastPass the password keeping site that syncs between devices. Google Workspace is brilliant for small businessesI use Buzzsprout podcast 'how to' & hosting directory to create this podcast series as well as their super simple hosting platform.Canva has proved invaluable for creating all the social media assets and audio bites.For contracts check out Law Depot.Thank you for listening.  I’d love to hear your own startup stories and please do let me know if you have any questions for future guests as well: hello@fallowfieldmason.comI would also be delighted if you could rate, review and share this podcast with anyone else who may be starting a company in 2020. Hosted by Juliet Fallowfield, founder of PR for startups advisory Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement and reassurance that you’re on the right track. Recorded, edited & published by Juliet Fallowfield in September 2020.MUSIC CREDIT  Funk Game Loop by Kevin MacLeod.  Link & Licence
In this episode we hear from Awon Golding who arrived in London in 2009 having left her life in Hong Kong to pursue her ambition to be a milliner.  She talks through what she has learnt about balancing being a creative that also has to run a commercial business as well as where she seeks inspiration from.  Awon Golding Millinery is an award-winning brand specialising in fun and fresh made-to-order special occasion hats and bridal headpieces for modern women. As well as regularly featuring in international fashion publications, Awon’s ability to meld femininity with wearability has brought her a loyal following of global style icons.  Awon Golding Millinery counts Lady Gaga and Meghan, the Duchess of Sussex amongst her clients. And most recently Kylie Minogue sported a custom-made lily headpiece to celebrate her new album DISCO’s release.  You can contact Awon Info@awongolding.com or via InstagramAwon’s advice:Be as skilled as you can be in your chosen field before you startIf you are a creative, be sure to learn commercial skills too, however uninspiring you may find themTry to find the balance between your particular skill and the price you put upon it (don’t knock yourself out spending too long creating something if this is going to result in an unrealistic and unaffordable item)Keep talking to other experts in your field, study and learn from their processesAlways be open to learning more even when you’re years into your trade Keep a passion for what you do, because this is infectious and will feed through to your client tooKnow your market and your competitorsTrust your employees. If you bring someone in, trust your decision and their talent tooBuild up personal relationships with your suppliers as not only will it build a better relationship, but there will be economies of scale too that will benefit your businessDon’t put too much pressure on yourself and always try to keep a sense of perspective Try to find something outside your immediate business that also inspires you. If you can blend the two, even better. LinksHaute Dogs calendar or via Instagram Google WorkspaceLastPass the password keeping site that syncs between devicesI use Buzzsprout podcast 'how to' & hosting directory to create this podcast series as well as their super simple hosting platform . Their support team is second to none.Canva has proved invaluable for creating all the social media assets and audio bitesThank you for listening.  I’d love to hear your own startup stories and please do let me know if you have any questions for future guests as well: hello@fallowfieldmason.comI would also be delighted if you could rate, review and share this podcast with anyone else who may be starting a company in 2020. Hosted by Juliet Fallowfield, founder of PR for startups advisory Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement and reassurance that you’re on the right track. Recorded, edited & published by Juliet Fallowfield in September 2020.MUSIC CREDIT  Funk Game Loop by Kevin MacLeod.  Link &
In this episode we hear from Nick Bridle, who having retired from the military, founded Belstone Dart International, a risk management consultancy in 2017.  Nick explains the importance of getting a client to pay for your product or service as soon as possible, as you need to qualify the concept commercially... because until that happens, it doesn’t really matter how pretty your logo is.  He also talks about how being new to the playing field can mean you’re a target for bullying tactics from the more established players, but that is ok as it means you’re a genuine threat. Belstone Dart is a consultancy specialising in providing advice and support for those entering or operating in challenging markets. info@belstonedart.com Nick's advice:Be aware of your communication and leadership skills when it comes to stakeholders Know which strengths you can take from your previous roles and where you may need to improve certain skillsAlways do what you say you’re going to doAlways be reliable and responsive when you’re a start up; get back to your clients straight away and make it easy for them to hire you In the beginning, ask people for advice and garner opinions on your business idea Write a business plan to get you in the right mindsetLook at your financial projections and costs, know that you’ll reduce the former and increase the latterYou just need to start doing it and the rest will followAt the start, get a paying client to see if your idea is viable. Someone paying you is essential to prove your concept works in reality - it almost doesn’t matter how much, you just need an actual transaction to start withAccept that things take longer than you might expect and map that into your plan; it can take months to win business You’ll work a lot harder when self-employed but you’ll have flexibility as wellWith pricing, work out what your costs actually are and what margin is fair.  By pricing yourself fairly within the market and being able to justify your pricing clearly, you’ll win more business in the long runIf you don’t have to take on a business partner, don’t.  If you do, be really sure you trust that person absolutely.  Question the ratio of ownership as 50/50 can lead to a stalemate if things go wrong Accept even small clients as you never know where they might leadGrowth through word of mouth is the most effective way to grow your business quickly LinksLastPass the password keeping site that syncs between devices.  Affiliate link here .Buzzsprout podcast 'how to' & hosting directory Canva has proved invaluable for creating all the social media assets.Thank you for listening.  I’d love to hear your own startup stories and please do let me know if you have any questions for future guests as well: hello@fallowfieldmason.comI would also be delighted if you could rate, review and share this podcast with anyone else who may be starting a company in 2020.  Hosted by Juliet Fallowfield, founder of PR for startups advisory Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement and reassurance that you’re on the right track. Recorded, edited & published by Juliet Fallowfield in September 2020.MUSIC CREDIT  Funk Game Loop by Kevin MacLeod.  Link &
In this episode we hear from Georgina Coke who founded By Georgie in 2015.  George explains how, having been made redundant, she took a step she would never have anticipated.  Prompted by friends she took the plunge to set up on her own and six years later she has no regrets, saying redundancy was the best thing that could have happened to her.  She is the 100% owner of a company which connects luxury travel companies to a select group of destination management companies.By Georgie represents a select few destination management companies and boutique lodges in the UK and European market.  You can contact George on georgina@bygeorgie.comrGeorgina is also a founding member of The Conscious Travel Foundation, a social enterprise established to unite and educate owner-operated travel businesses and promote travel as a force for good, raising funds for grass-roots charity projects around the world.George’s advice includes: Redundancy is an opportunity; once you’re over the shock that isPractical first steps include registering your company, set up the business bank account and find an accountantSpeak to a range of people you trust, both for practical advice and for emotional supportDelegate to experts: don’t try to do it all yourself, but allow those more experienced to do the jobs you dislike as you’ll get a better returnMake sure you take time off, break up the day and ensure you take holidayPlan your day so nothing gets forgotten; two meetings a day is enoughObserve your work/life balance consistently in order to get it rightRelish your autonomy and the flexibility it gives you LinksAmanda McKenna's Ted TalkThe Rose Review of Female Entrepreneurship LastPass offer a free of charge service which I've been using. This post is unpaid however there is an affiliate link you can use here should you want to support the podcast. I use Buzzsprout podcast 'how to' & hosting directory to create this podcast series as well as their super simple hosting platform . Their support team is second to none.Canva has proved invaluable for creating all the social media assets.Thank you for listening.  I’d love to hear your own startup stories too and please do let me know if you have any questions for future guests as well: hello@fallowfieldmason.comI would also be delighted if you could rate, review and share this podcast with anyone else who may be starting a company in 2020. Hosted by Juliet Fallowfield, founder of PR for startups advisory Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement and reassurance that you’re on the right track. Recorded, edited & published by Juliet Fallowfield in September 2020.MUSIC CREDIT  Funk Game Loop by Kevin MacLeod.  Link & Licence
In this episode we hear from Uwern Jong, Experientialist in Chief and co-founder of OutThere magazine.  He talks about why being on your own clock enables a whole new autonomy in how you work, why adopting the slow road may be more rewarding in the end, and why taking time away from work can have a big impact.  Uwern can be contacted at: uwern@outtheremagazine.com For those who have not yet discovered it, OutThere is an award-winning luxury and experiential travel inspiration journal rooted in diversity, discovery and discernment.  OutThere specialises in curating opinion-leading content, from in-depth, first person essays on the world’s most amazing experiences – taking our readers on journeys that extend beyond the mainstream – to celebrating global cultural expressions and the people responsible for making the OutThere world so unique.Uwern’s advice includes:Learn to appreciate slow travelWhy the full, possibly long and quite hard journey you take is worth every step in your learningNetworking is essential especially at the start: don’t forget to tell people what you're up to, get the word out and don’t be shyDo ask friends for help, as they may have the experience to point you in a quicker/better direction  Enjoy being on your own clock If you find your income is irregular, try to take the long view You can do more than you think you can and you will surprise yourselfMake sure you find a balance outside work, you need to have things to talk about that are not work related. Learn to switch offTrust yourself at the beginning, don’t waste time worrying about things, just solve them and have confidence in yourself   Remember brand development is as important as the day to day businessBig picture thinking is key, focus on: Creativity. Innovation. Stewardship. ResilienceIdentify what people need, even if it’s only a small group of people LinksLastPass offer a free of charge service which I've been using. This post is unpaid however there is an affiliate link you can use here should you want to support the podcast. I use Buzzsprout podcast 'how to' & hosting directory to create this podcast series as well as their super simple hosting platform . Their support team is second to none.Canva has proved invaluable for creating all the social media assets.Thank you for listening.  I’d love to hear your own startup stories too and please do let me know if you have any questions for future guests as well: hello@fallowfieldmason.comI would also be delighted if you could rate, review and share this podcast with anyone else who may be starting a company in 2020. Hosted by Juliet Fallowfield, founder of PR for startups advisory Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement and reassurance that you’re on the right track. Recorded, edited & published by Juliet Fallowfield in September 2020.MUSIC CREDIT  Funk Game Loop by Kevin MacLeod.  Link & Licence
In this episode I speak with Will Davies, Co-founder and Director of HBD Partners. He shares invaluable advice on the importance of legally protecting your business from the start, also how to manage the pressures and responsibilities of being a new business owner and what steps you can take to look after your teams remotely.HBD Partners is a specialist recruitment consultancy operating within the Hospitality, Leisure and Travel sectors. We focus on middle to senior management positions and work in partnership with our clients in a consultative manner and with the highest integrity. Will can be contacted here: will@hbdpartners.co.ukWill’s advice:Have confidence in your brand and believe in what you doMap out a topline business plan and include the company ethos and culture you’d like to aim forReevaluate and update it continually as your business growsIf you are a partnership, draft a shareholders’ agreement as soon as possible, to protect the business in case of unforeseen disagreements or disasters in the futurePartner with a good accountant who will help you run the business efficientlyBe prepared to diversify your business offering should the market require itLeave a healthy percentage of cash in the business at all timesMake sure your employees are fully engaged and feel valued at all timesSet a clear direction and framework for your teams in order to deliver back to the business Always thoroughly research suppliers before committing to any long term businessDo not be fearful of the unknown Will’s recommended accountant is Vince Dalaimo Tax Assist Southwark Bridge Road and web marketing company: MBJ London.LinksLastPass the password keeping site that syncs between devices. They offer a free of charge service which I've been using. This post is unpaid however there is an affiliate link you can use here should you want to support the podcast. I use Buzzsprout podcast 'how to' & hosting directory to create this podcast series as well as their super simple hosting platform . Their support team is second to none too.Canva has proved invaluable for creating all the social media assets and audio bites.Thank you for listening.  I’d love to hear your own startup stories and please do let me know if you have any questions for future guests as well: hello@fallowfieldmason.comI would also be delighted if you could rate, review and share this podcast with anyone else who may be starting a company in 2020. Hosted by Juliet Fallowfield, founder of PR for startups advisory Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement and reassurance that you’re on the right track. Recorded, edited & published by Juliet Fallowfield in September 2020.MUSIC CREDIT  Funk Game Loop by Kevin MacLeod.  Link & Licence
In this episode we hear from Hugo Chance, founder of Chance Capital.  He shares his recommendation about asking advice from your nearest and dearest is not always the best strategy, and maintains that sticking to your pricing structure and building your support network from the start is paramount. Chance Capital is a corporate advisory firm that assists early stage private companies with business planning, pitch preparation, legal services and more specifically their capital raising requirements. With an experienced team of advisors, the team at Chance Capital are well positioned to connect growing private businesses with their strategic network of HNW, Family Office, institutional equity and debt financing investors. Chance Capital always seeks to co-invest on each transaction. Contact hugo@chancecapital.co.uk also hear at Talk VCHugo’s advice includes:Learn what you’re personally, not just professionally, wanting to achieve by running your own business. Success isn’t just about the bottom financial line. It can be freedom and independence too. Learn what you really value in being self employed.Mapping out what you’re aiming for at the end will really help plan the journey in order to get there.Put as much preparation into your business as you can; this includes talking to as many people as possible, including other entrepreneurs, to get advice (& they don’t have to be from the same industry either). When updating your records with new contacts, note a distinctive aspect of the meeting to ensure you remember where you met and what you talked about.Know you’ll have to be flexible when it comes to time and task management.Don’t be a busy fool. Ensure you’re efficiently busy, given you’ll be spinning so many plates.Every meeting or call should be necessary, beneficial and have a clear delineated follow up. Learn from every mistake.Be resolute in what you charge and know why you’re worth it.Late payments can be frustrating. Protect yourself contractually and ensure payments are transparent. This applies to you too.  Continue to talk to people in your industry, as often as you can, in order to keep motivated and in touch with your market.  Thank you for listening, I welcome your feedback at hello@fallowfieldmason.com  I would be delighted if you could rate, review and share this podcast with anyone else who may be starting a company in 2020.Hosted by Juliet Fallowfield, founder of PR for startups advisory, Fallow, Field & Mason, the How To Start Up podcast hopes to bring you confidence, encouragement and reassurance that you’re on the right track.Recorded, edited & published by Juliet Fallowfield in September 2020.MUSIC CREDIT  Funk Game Loop by Kevin MacLeod. Link & License
In this episode I speak with Quintin Clover about how he started up Kanallan.  Founded six years ago, Kanallan facilitates tailored independent humanitarian projects for clients to help the most impoverished and neglected people and communities around the world. Using Kanallan’s established and trusted global network, they ensure direct giving with 100% transparency.  Please do get in touch with Quintin if you’d like to find out more about the charity sector or how you could support via Just Giving. Quintin can be reached at: quintin@kanallan.com as well as via Instagram. Quintin’s advice includes:How to ask for money and fund-raise significantlyAlways be open to new experiences You never know where communicating with everyone, at any event, may lead Trusting your gut feeling about what direction to go in How sometimes it comes from facing the hardest areas of life to show you your purpose What it feels like to effect change How to structure your day and find balanceHow to structure your business to make it simple for your stakeholdersWhy going above and beyond for clients builds trust for the long term Why managing tight budgets actually delivers far more in the long run Why sitting at your laptop doesn’t mean that you’re necessarily working efficientlyThank you for listening, I welcome your feedback at hello@fallowfieldmason.comI would be delighted if you could rate, review and share this podcast with anyone else who may be starting a company in 2020.Hosted by Juliet Fallowfield, founder of PR for startups advisory, Fallow, Field & Mason, the How To Start Up podcast hopes to bring you confidence, encouragement and reassurance that you’re on the right track. Recorded, edited & published by Juliet Fallowfield in September 2020.MUSIC CREDIT  Funk Game Loop by Kevin MacLeod.  Link & License
Today I speak to Tom Fallowfield, founder of Ugli Web Design.  As my brother, he was one of the first people I spoke to about my redundancy. His comment, ‘If you work that hard for other people, why don’t you work that hard for yourself?’ was enough for me to head to Companies House registration page. Here he shares tried & tested experience on pricing, proposals & passwords. Ugli assists SME clients in adopting internet & e-commerce technologies to find the opportunities in this weird new world which we’ve all suddenly landed in: tom@ugli.hk Tom’s advice:There is nothing to be afraid of when becoming self employedYour work ethic can be far stronger for yourself than when working for othersKnow your pricing and don’t be too cheap Always put yourself in the customer’s shoes, price yourself by value. Think about what value it has to them rather than the cost to you Always know why you’re different to the competition & price yourself accordingly Don’t win the work at all costs: you’ll be on the back foot, the client will treat you accordingly & it will become hard to earn your workload wellAlways ask for feedback, especially on the declined proposalsThe proposal just needs to satisfy the task at hand, it is to win the business & get the client to the next stage, nothing moreDraft your website content before briefing a web designer - it’ll save you time & money. Live with it for a little while before contracting it outWhy password security is so important given how many people are trying to hack sites all the time. Do not use dictionary wordsWhy SEO is important to get right to win new business. Inbound links to your content will get promotedWebsite text (not just images) is vital for SEO, but don’t overdo the keywords. "Keyword stuffing" will get you penalisedGoogle/Facebook Ads (PPC) is an alternative to SEO: rapid results but can be expensiveDelegating is important, delegate anything you don't love doingHiring people dramatically changes your business immediately. Making these decisions upfront and quickly needn't be scary either and you (probably) won’t regret it LinksLastPass the password keeping site that syncs between phone & desktop. They offer a free of charge service which I've been using. This post is unpaid however there is an affiliate link you can use here should you want to support the podcast. Ali Reid is still running Turtle Media in HK The cheesy American consulting book Tom mentioned is available hereHosted by Juliet Fallowfield, founder of PR for startups advisory Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement and reassurance that you’re on the right track. Feedback welcome: hello@fallowfieldmason.com Recorded, edited & published by Juliet Fallowfield in September 2020.MUSIC CREDIT  Funk Game Loop by Kevin MacLeod.  Link & License
In this episode we hear from Steve Johnson, founder of Forager Funds.  Having been self-employed for over twenty years Steve shares advice on how to manage working with a business partner who is first and foremost a friend, why your stakeholders aren't just your clients and that it is critical to learn about how to do recruitment really well in order to be successful.  About Forager:  With approximately $315 million of funds under management and a focus on long-term investing, Forager Funds is a unique Australian funds management company.  Now with a ten-year track record, Forager is a sustainable business but remains nimble enough to invest in smaller listed companies not accessible to many investment managers.  The company is majority owned by staff and Forager’s external shareholders support the desire to place performance before revenue. That means capping the size of funds before too much money becomes an impediment.  We use our small size, long experience and long-term investment approach to generate our investors above market returns.admin@foragerfunds.com Twitter: @ForagerSteveSteve’s advice includes:You don’t need a full plan in place in order to start a company. Know your core values and what makes you happy in terms of working out what your business could be.Be flexible and open to opportunities. When starting a business with a friend you’ll need to know from the start what the balance and priority is between friendship and the business.  Why it’s just as important to envisage how success - as well as failure - could have a bearing on your future.Regularly re-evaluate the structure of your business in order to ensure that you’re all getting what you want out of it.It’s not just your clients who are the stakeholders - it’s your staff and your shareholders as well as yourself.Learn what you are good at.  Be honest at what you’re not good at.  Then work out a way to compensate for those areas as that’s more efficient than trying to change yourself. Always be truthful with clients as it’ll help manage long term expectations.  Work out who is the best person to run the company at its different stages; this may not always be you.Take the time to learn about recruitment.  Then make good recruitment decisions.  Or bring in an expert to support you on this.  Thank you for listening.  Please do share your feedback, as well as your own start up stories, to hello@fallowfieldmason.com   I would be delighted if you could rate, review and share this podcast with anyone else who may be starting a company in 2020. Hosted by Juliet Fallowfield, founder of PR for startups advisory Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement and reassurance that you’re on the right track. Feedback welcome: hello@fallowfieldmason.com Recorded, edited & published by Juliet Fallowfield in September 2020.MUSIC CREDIT  Funk Game Loop by Kevin MacLeod.  Link & License
In this episode we hear from Anna Fernandez, founder of IZAPA Beauty. She talks through the hows and whys of her ambition to start up her own brand after leaving her marketing director role with CHANEL.  She shares why being a small fish isn’t always the worst thing to be, how moving to a new country has been a major source of inspiration and says her approach of being ‘always on’ actually gives her far more freedom than a salaried job. Anna Fernandez, Founder of IZAPA Beauty anna@izapabeauty.comhttps://www.instagram.com/izapaofficial/ At the heart of the brand are unique fine fragrances that give life to IZAPA’s range for the hands, body, and home. These fragrances take the customer on a sensorial journey, inspired by the stories and landscapes that evoke Anna’s encounters in Mexico.Anna’s advice includes:Take time to absorb your surroundings, formulate your story and found your brand in something real and authentic Execution is key, but storytelling is paramount in order to succeed Get to know people in your environment, as you’ll be inspired, as well as finding potential collaborators and a local support network Time can be a true luxury and enable you to achieve the work/life balance you’re afterBe prepared to do the follow up with third parties and don’t be disheartened by the chaseLeaving a big brand behind you doesn’t mean you’ll lose your real identity If you’re ready to launch earlier than you think, be ok to let your company out in the world; just go for it Success isn’t just about the bottom financial line. Celebrate each and every win as you go and do look back on what you’ve already achieved as it’ll encourage you to keep going forward Learn what areas you’re strong in and what you might eventually have to delegate  Thank you for listening.  Please do share your feedback, as well as your own start up stories, to hello@fallowfieldmason.com   I would be delighted if you could rate, review and share this podcast with anyone else who may be starting a company in 2020. LinksLastPass the password keeping site that syncs between phone & desktop. They offer a free of charge service which I've been using. This post is unpaid however there is an affiliate link you can use here should you want to support the podcast. Hosted by Juliet Fallowfield, founder of PR for startups advisory Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement and reassurance that you’re on the right track. Feedback welcome: hello@fallowfieldmason.com Recorded, edited & published by Juliet Fallowfield in September 2020.MUSIC CREDIT  Funk Game Loop by Kevin MacLeod.  Link & License
In this episode we hear from Harry Anscombe, founder of Beagle Media, who create TV documentary series for the likes of BBC2 and Discovery channels and who are celebrating ten years this year. He shares advice on how important it is to get a mentor from the start, why people and processes are as important as the product and generally just how to behave.Harry Anscombe, CEO, Beagle: An independent production company making leading TV documentaries and comms content. harryanscombe@beaglemedia.co.uk Harry’s advice includes: Get a mentor from day one.  Meet someone you click with, enable them to invest in the business too so there is a commitment from both sides, and be ok with constructive criticism - you will absolutely need to hear what you’re doing wrong. The best advice he was ever given was to work hard and don’t be a dick.  You can turn people down in a gracious way.Be prepared to be ‘always on’, know that you’ll have to be ok with the fact that what you’re doing will never feel enough. Ensure you create some discipline around work boundaries.You need to have real passion for what you do.  You really need that belief in what you do to do well. If possible, have a financial buffer to start with to help with the initial hurdles in starting a company.The hardest thing about running a company is around people; ensure you seek the right advice when it comes to managing difficult situations and conversations with clients and colleagues.Learn how to delegate, empower your team to do a great job and free yourself up to grow the business.Surround yourself with people who are better than you.Success is more than just the bottom line, it can come from developing teams and having a balanced life too, but ultimately you do need to create an income.  When you run your own business, you get to know yourself really well so recognise when you’re most efficient and structure your days accordingly.The relationships with people plus the process are more important than the end product you’re producing. Long term relationships and trust are what really matter. When it comes to pricing, a triangle of budget v. how nice a client is v. how long term the relationship could be helps to make an informed decision. Always aim for two out of three.Thank you for listening, I welcome your feedback at hello@fallowfieldmason.com   I would be delighted if you could rate, review and share this podcast with anyone else who may be starting a company in 2020. Hosted by Juliet Fallowfield, founder of PR for startups advisory Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement and reassurance that you’re on the right track. Recorded, edited & published by Juliet Fallowfield in October 2020. MUSIC CREDIT  Funk Game Loop by Kevin MacLeod.  Link: https://incompetech.filmmusic.io/song/3787-funk-game-loop  License: http://creativecommons.org/licenses/by/4.0/
Are you starting a company from scratch and aren’t really sure of what to do first?  Great news!In HOW TO START UP by FF&M you’ll hear interviews with a broad mix of people who have all successfully started, run and even sold, their own businesses or company.  They share not only professional but personal experiences and valuable lessons on what we should be doing now, next or never.  We are in the eye of a storm that is now becoming a ‘new normal’.  An uncharted territory where many skilled people are facing unemployment and are rethinking how to earn their income. Values are recalibrating, missions are shifting and purposes are set to become clearer. We are also experiencing an overwhelming surge in willingness to support others.  It is in that spirit I wanted to collate and curate all the advice being so kindly offered to me, as I step into my own new world of starting a company.  Hosted by me, Juliet Fallowfield, founder of PR advisory for startups www.fallowfieldmason.com this podcast hopes to bring you, the founder, confidence, encouragement and reassurance that you’re on the right track.Head over to Speakpipe to leave your question via a voice note for future guests of the podcast, plus we’d love to hear your feedback and startup stories too.Email us at hello@fallowfieldmason.com or @fallowfieldmason on Instagram.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link & License
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Podcast Details

Created by
Juliet Fallowfield
Podcast Status
Active
Started
Sep 3rd, 2020
Latest Episode
Jan 12th, 2021
Release Period
Weekly
Episodes
18
Avg. Episode Length
20 minutes
Explicit
No
Order
Episodic
Language
English

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