How Would You Beat?

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In this podcast, we look at how you could use Jobs-to-be-Done innovation methods to beat a fierce competitor like Amazon. Amazon is a true business behemoth. They dominate in their markets, and they have transformed industries with their power. So how would you beat Amazon?  
In this episode, we look at how you could beat Apple using Jobs-to-be-Done innovation methods. Apple is the most successful company in the history of business. As Fortune reported in December of 2015, Phil Schiller, Apple's long-time Senior Vice President of Product Marketing has said that Jobs-to-be-Done is the Grand Unified Theory of Apple. What does this mean and how can product teams learn from Apple's success to build great products that customer's will love? 
In this episode, we have a special guest: Matt Bjornson, who was Director of Product Mangement at Target from 2016-2020. Matt is an expert at implementing JTBD methods at large companies. He had tremendous success using JTBD to grow Target's Registry product. In this episode, we discuss how to use JTBD with Matt and why JTBD is very useful in extremely competitive markets. 
In this episode, we look at a few different elements of Jobs Theory using Home Depot. How would you beat a huge retailer like Home Depot? What job are they being hired by customers to do? Would product strategy would you use to beat Home Depot? Is there even a market opportunity to compete? 
In this episode, we look at a few different elements of Jobs Theory using Comcast. How would you beat a cable and media monopoly like Comcast? They have built-in advantages that seem insurmountable. Can Jobs-to-be-Done methods help you beat Comcast? 
With the events of January 6th, 2021, we thought we would do a different type of episode and ask "How Would You Beat Trumpism" using Jobs-to-be-Done Innovation? Is this even possible? And importantly, beyond canceling donations to politicians who supported insurrection, what is the role of companies in defeating Trumpism? Can innovation theory help us understand the causes of Trumpism? Can JTBD help find a solution to Trumpism and the belief in lies? 
In this episode, we look at a few different elements of Jobs Theory using United Airlines. How would you beat a huge airline like United? And who is the real competition for airlines. As Covid makes clear, airlines are not just competing with other airlines. We explore how you can use JTBD techniques to analyze your competitors and identify competitive threats that are not always obvious. 
In this episode, we take a slightly different approach. Why is Tesla succeeding? The market thinks Tesla has exceptional growth prospects. How can JTBD innovation methods help understand why? We explore functional, consumption, and emotional jobs that Tesla is satisfying and why they are succeeding. And we ask how could you use JTBD to beat Tesla. 
In this episode, we explore how you could use JTBD methods to innovate in education. Harvard is the gold standard of education. We will look at jobs that educational institutions are being "hired" to do. How can you build a product strategy to beat the dominant competitors in the education market?
In this episode, during a pandemic, we look at how you can use JTBD to beat the coronavirus. We usually focus on a company as a competitor, but we wanted to ask the question, "can JTBD be useful for companies during a pandemic?" JTBD is based on the premise that your customer's JTBD is stable, but the coronavirus has caused extensive changes to markets in just a few weeks. We explore how you can use JTBD to adjust your product strategy to respond to rapid market changes. 
In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Zoom. Zoom has a great video conferencing product that is helping a lot of people and companies in this anxious, pandemic time. We thought it would be interesting to apply JTBD to Zoom to get insights on how to beat this leading company. In this episode, we have a special guest, Audrey Crane, a partner with Design Map. Audrey is a Zoom customer, and we interview her to demonstrate JTBD techniques to identify customer needs. 
In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Slack. Slack is an example of an extremely successful and fast-growing company that is now a fierce public competitor. We use JTBD to explore how to beat this leader in business communications. 
In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Apple and Google Maps. We love this example (and we created a video about it) because it shows that JTBD can identify growth opportunities and competitive weaknesses in very mature markets with dominant competitors (like Apple and Google).
In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Microsoft. Specifically, we will look at how to use JTBD to beat Microsoft Word. Word is one of the most successful products in history and as part of Office, it has helped fueled Microsoft's success for decades. Imagine you are on a product team and your mission is to beat Microsoft Word. How would you do it? How would you create product roadmap to generate revenue and profitability growth?
Facebook is a fierce competitor. In this episode, we will look at how you could use Jobs-to-be-Done (JTBD) Innovation methods to beat Facebook. We explain how to define markets using JTBD, which is the critical first step in figuring out how to beat a competitor like Facebook. Your customer's job-to-be-done is your market. This episode will show you how to define your customer's job-to-be-done. 
Introducing the How Would You Beat podcast. Learn Jobs-to-be-Done (JTBD) innovation methods to beat your competitors. 
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Podcast Details

Created by
thrv
Podcast Status
Active
Started
Dec 3rd, 2019
Latest Episode
Mar 23rd, 2021
Release Period
2 per month
Episodes
16
Avg. Episode Length
30 minutes
Explicit
No
Order
Episodic
Language
English

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