In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Apple and Google Maps. We love this example (and we created a video about it) because it shows that JTBD can identify growth opportunities and competitive weaknesses in very mature markets with dominant competitors (like Apple and Google).

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Key moments from today's topic on how you would beat Apple & Google with Jobs-to-be-Done:

00:00 Jay Haynes and Jared Ranere cover the scope of Google and Apple's navigation apps and what Jobs-to-be-Done Theory is.

03:35 Jay and Jared discuss the main job of a navigation app and the market size of this job.

08:35 Jay and Jared outline how to get people to pay for a product that is free from other providers.

13:37 Jay and Jared ask the question: What is a need? 

20:35 Jay and Jared talk about finding a solution to the need of the customer.

27:13 Jay and Jared summarize the discussion.

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✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
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Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/