In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Microsoft. Specifically, we will look at how to use JTBD to beat Microsoft Word. Word is one of the most successful products in history and as part of Office, it has helped fueled Microsoft's success for decades. Imagine you are on a product team and your mission is to beat Microsoft Word. How would you do it? How would you create product roadmap to generate revenue and profitability growth?

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Key moments from today's topic on how you would beat Microsoft with Jobs-to-be-Done:

00:00 Jay Haynes and Jared Ranere give a brief overview of Microsoft - specifically Microsoft Office and it's 25-30 billion dollars in value.

02:22 Jay and Jared discuss the six main questions to ask when trying to beat a large competitor.

02:36 Jay and Jared outline how to discover your customer's goal.

08:09 Jay covers the dangers of defining your market too broadly. 

15:21 Jay and Jared talk about segmenting once you've narrowed your market.

22:41 Jay and Jared discuss the value of meeting unmet needs in your segmented market.

Be sure to subscribe to learn more about JTBD! 

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
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