As a business leader, it’s really easy to get caught up in the financials. 

When that happens, sometimes we can forget the main reason we went into business. What was the reason we started this venture in the first place? You begin to question everything, and that can be a dangerous slope. You’ve got to get a handle on why your business exists. Because when you lose focus on the why of your business, it’s tough to manage the what of your business. 

Today we’re talking with Kris Wittenberg, founder of Be Good to People, also affectionately known as The Original Kindness Company. Be Good to People believes in conscious capitalism—a belief that business can play an essential role in making the world a better place through commerce. 

Let’s get this chat going! 

Ready to go? 

Great. Let’s do it!

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