In this HCI Podcast episode, Dr. Westover talks with Karen Tibbals about career shifts, marketing for leadership and business success, and the power of persuasion. See the video here: https://youtu.be/2qRn_4vSc34.Karen Tibbals (https://www.linkedin.com/in/karen-tibbals-5b76a72/) has been an executive in the area of market research and strategy with stints at Ogilvy, Ipsos, Novartis and Merck.  Since starting in pharmaceuticals, she was responsible for many product launches. She took a detour for a degree in Religion from Earlham School of Religion.  She was so excited about what she learned that it totally changed how she thought about marketing!  To capture these thoughts, she wrote  her first book, which is about how these theories apply to marketing and marketing research.  Now, she has written a second book for a more general audience, Persuade, Don’t Preach and is at work on her next book applying these theories to business life.