James Bradshaw started a paddleboard business with sales and school hire which became one of the largest in New Zealand. James was then headhunted to become Managing Director of Red Paddle Australia and moved back to Perth with the role.

In this episode of the Human Potential Podcast James talks with our host, Oliver Freer, about his passion for all things paddle boarding. They cover the Red Paddle company history as well as paddle boarding history. James explains his goal to get as many people as possible into the great outdoors and paddle boarding.

More about James Bradshaw

James moved from UK to Australia in 1986 to follow his passion for outdoor sports. James is a keen paddleboarder, windsurfer, snowboarder, mountain biker and follows rugby, AFL and most sports. He is married with a daughter.

James Bradshaw’s book recommendation

John Eales; The Biography by Peter Fitzsimons

More about Red Paddle Co

Red Paddle Co-founder and former pro-windsurfer, John Hibbard, realised there might be a better way of doing things. It was 2008 and paddle boarding was just getting going. As he paddled along on a heavy composite SUP, he had an idea that it could be made better with an inflatable board.

Red Paddle Co is the #1 brand in the world for inflatable paddle boards and they are the only premium SUP brand dedicated to manufacturing inflatable SUPS.

Unlike fibreglass boards, inflatable boards allow people to access hidden waterways and adventure off the beaten track in a different way so are perfect for travelling, camping and caravanning adventures.