On this episode of the If You Market podcast Jim Kraus talks with us about buyer personas and their ‘5 Rings of Insight’ process.Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insight

Build a Brand from Scratch, with Tim Partasevitch

Dec 19th, 2023 57m 46s

On this episode of the If You Market podcast Tim Partasevitch talks with us about building a brand story and taking your customer on a journey where they are the hero.Tim leads the marketing and growth teams at Juggl where he connects to ensur

A LinkedIn Paid Advertising How to, with Tanner Stolte

Dec 7th, 2023 1h 11m

On this episode of the If You Market podcast Tanner Stolte shows us how to setup and win at LinkedIn advertising. He talks with us about click bidding, impressions, cost per lead, LinkedIn Lead Generation services, Hashtags phasing out, the Lin

Creating Marketing Funnels with AI, with Tina Lorenz

Nov 21st, 2023 57m 5s

On this episode of the If You Market podcast Tina Lorenz talks with us about using AI to create copy for email marketing funnels. Tina Lorenz is an unlikely success story: a purple haired grandmother who created a 7-figure business with no pr

The 2023 Los Angeles B2B Marketing Expo, Best of Show Booths

Nov 20th, 2023 17m 35s

On this episode of the If You Market podcast we interview booths we found to be the best at the B2B Marketing Expo in Los Angeles. Out criteria for a good booth was whether it was effective at drawing traffic that was likely to convert into bus

3 Step Process to Emotional Audience Connection, with Ian Baer

Sep 26th, 2023 1h 5m

On this episode of the If You Market podcast Ian Baer talks with us about the foundation of all successful marketing... audience connection. Emotional connection is key and Ian has a 3 layer Patent Pending process that applies to any brand that

Email Content Customers Love, with Monica Badiu

Aug 29th, 2023 1h 11m

When was the last time you saw and email that made you say, "Wow, that's good"?On this episode of the If You Market podcast Monica Badiu talks with us about email copywriting, email sequences, and the importance of writing copy that the custom

Clone the Owner, with Dean Mercado

Aug 1st, 2023 52m 17s

Are you replaceable, should you be? Do you find yourself saying "If I only had 10 of me"?On this episode of the If You Market podcast Dean Mercado talks with us about the "Clone the Owner Methodology" and techniques for replacing yourself piec

5 keys to Funny and Effective Social Media Video Ads, with Kristina Clifford and Shelby Dash

Jul 4th, 2023 1h

What's your favorite commercial? On this episode of the If You Market podcast Shelby Dash and Kristina Clifford share their 5 keys to making social media ads that work. It's all about videos and comedy as we discuss their techniques and proce

Speaking IS Marketing, with Orly Amor

Jun 6th, 2023 54m 59s

Does public speaking scare the crap out of you? It could do wonders for your marketing and career.On this episode of the If You Market podcast we talk with Orly Amor about using public speaking as marketing, how to make it work for you and you

First Party Data and Events, with Jonathan Kazarian

May 23rd, 2023 46m 7s

How's your event game? Are you getting quality info that helps you sell? On this episode of the If You Market podcast we talk with Jonathan Kazarian about the importance of 1st party data from events. This is actual direct interaction with you

Marketing Thunderdome!!! Performance vs Brand, with Kamil Rextin

Mar 14th, 2023 39m 39s

Does your marketing focus on brand or performance?On this episode of the If You Market podcast we talk with Kamil Rextin about developing and promoting a brand vs marketing that results in Sales Qualified Leads and revenues.Kamil is the Gen

Belonging to the Brand, with Mark Schaefer

Feb 28th, 2023 53m 16s

Do you have a brand community?This week on the If You Market podcast we talk with the great Mark Schaefer about his latest book "Belonging to the Brand", value based communities, Chat GPT, and much more. Mark Schaefer is the executive direc

Bonus

Vacation Happens

Feb 14th, 2023 58s

We're on vacation, but just in case your worried or miss the sound of our music....Learn more about your ad choices. Visit megaphone.fm/adchoices

Nurture Campaign Copy That Doesn't Suck, with Nick Poninski

Jan 31st, 2023 52m 43s

How do you feel about the copy in your email campaigns?This week on the If You Market podcast we talk with Nick Poninski about how to write emails for nurture campaigns. Nick gives advice on different techniques he has found to be particularly

Networking for Introverts, with Jevonya Allen

Jan 17th, 2023 48m 21s

Are you an expert networker? Do you actively work on your networking skills? This week on the If You Market podcast we talk with Jevonya Allen about networking for people that are terrified of networking. The techniques she shares work for ext

Virtual Assistants and Delegation, with Kristy Yoder

Jan 3rd, 2023 55m 48s

Ever curious about how virtual assistants work?This week on the If You Market podcast we talk with Kristy Yoder about how to hire and manage virtual assistants. Part time, full time, specific skills, virtual assistants can handle it all, if yo

Staying Connected with a Remote Marketing Team, with Drew Moffitt

Dec 20th, 2022 1h 10m

What if you could combine the best parts of working from home and being in the office?This week on the If You Market podcast we talk with Drew Moffitt about how to stay connected with remote marketing team and the Kumospace application. We als

Attribution is Dead, Long Live Attribution, with Steffen Hedebrandt

Dec 6th, 2022 59m 29s

Would you like to know which half of your marketing budget is wasted?This week on the If You Market podcast we talk with Steffen Hedebrandt about lead attribution and how you can assure your content is leading to revenue.Steffen Hedebrandt is

Customer Service as Content, with Brooke Sellas

Nov 22nd, 2022 1h 11m

Is your customer service helping your sales and marketing?This week on the If You Market podcast we talk with Brooke Sellas about using your customer service to create marketing content and drive sales.Brooke Sellas is the CEO & Founder of B

Inbound Video Calls, with Aleks Gollu

Nov 8th, 2022 53m 18s

How easy is it for people who want to buy from you to connect?This week on the If You Market podcast we talk with Aleks Gollu about using inbound video calls to upgrade your marketing, customer service, and sales.Aleks Gollu is the co-founder

A Gift For Marketers, Behavioral Science, with Nancy Harhut

Oct 25th, 2022 52m 2s

Does your company strive to be something new and different or trusted?Be the first to discover the If You Market Podcast, again, for the first time. We're new and edgy, or if that's not for your we have a long history of providing quality inf

You Can Succeed at B2B Podcasting, with Tom Hunt

Oct 11th, 2022 52m 56s

Is your podcast successful, and what does that even mean?This week on the If You Market podcast we talk with Tom Hunt about B2B podcasting and how to be successful at it. It's not always money ROI, but you're not successful if you're not getti

Do Your Leads Suck or Are You Not Using Them Right, with Kerry Cunningham

Sep 27th, 2022 1h 1m

Are the leads weak or are you? This week on the If You Market podcast we talk with Kerry Cunningham about the problem with individual leads and the importance of focusing on whole buying groups for identifying what prospects should be pursued

Start Stabilize & Scale your Business, with Natasha Davis

Sep 13th, 2022 1h 6m

This week on the If You Market podcast we talk with Natasha Davis about how to Start, Stabilize, and Scale a business. From the 5 Ps of Marketing to PIMP it and RIP it Natasha shares valuable insights on making your business successful. Learn