IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, …

Good podcast? Give it some love!
Welcome to the Internet Marketing Association's official podcast! We bring you insights insights into the future of modern marketing from the crème de la crème of thought leaders across the industry. Learn to be effective with Twitter, LinkedIn, Facebook and other social medial. Get tips and tricks on SEO, SEM, e-mail marketing and display advertising. Hear from experts at companies like Adobe, Microsoft and Salesforce about the future of modern marketing.

Recent Episodes

In this episode, I sit down with the VP of Mapp Digital, Sean Shoffstall, to talk about: Sean's role at Mapp Digital and the makeup of his team [5:20] Why they perform consumer surveys [8:15] Why the 18-35 group still prefers email [18:09] How retailers have used their engagement platform to drive results [19:23] The big mistakes companies are making [27:37] Who out there is doing this well? [35…
Notable Sections: Catherine's background and role at Oracle Marketing Cloud [1:47] Why it's important to work directly with customers [4:30] Here approach to helping customers [8:03] How to differentiate your company with a culture of customer experience [12:23] Catherine's personal experience with churn as a customer [18:18] How brands can develop a greater sense of intimacy with their customer…
In this episode, we chat with Tuan and Gabriella from Colony American Finance to talk about their experience at IMPACT16, their roles at Colony American Finance, and whether or not they'll attend IMPACT17. Guests: Tuan Pham, SVP with Colony American Finance Gabriella Cevallos, Marketing Associate with Colony American Finance

Who's On This Podcast

We don't know anything about the creators of this podcast yet. You can add them yourself so they can be credited for this and other podcasts.
What People Are Saying
This podcast hasn't been reviewed yet. You can add a review to show others what you thought.

Mentioned In These Lists

There are no lists that include "IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email". You can add this podcast to a new or existing list.
Rate Podcast
Podcast Details
Sep 14th, 2014
Latest Episode
Nov 23rd, 2016
Release Period
No. of Episodes
Avg. Episode Length
24 minutes

Podcast Tags

Do you host or manage this podcast?
Claim and edit this page to your liking.