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046: What is the Marketing Cloud and Why do I Care with Microsoft CMO-Lead Jeff Marcoux
Jeff Marcoux is back on the show helping us understand an oft used term in our industry today – the Marketing Cloud. What is it? How will it help by business? What should I look for if I decide to buy a cloud service? Jeff covers those topics and offers some personal assistance to IMA members.
084 - Deriving Value from Instagram with Curalate and Christoph Trappe
In This Episode: How to convert digital imagery into real value and dollars. Why your landing pages need to be optimized for mobile when marketing on instagram. Why getting on Instagram today will benefit you in the long term. Why visual marketing is about two way interactions. Why you need to make your images work as hard as they can for you. Watch the Webinar: http://bit.ly/imaleadervideo
074: The Power of Addressable TV with Brienna Pinnow
We get caught up in digital but at the end of the day, TV still has over $70b in ad spend each year. - Bri Pinnow Guest: Bri Pinnow [@BriennaP] has over 12 years of experience in digital sales, operations, solution architecture and product management. She has worked with some of the world's largest retail, financial services, automotive, CPG, insurance brands and advertising agencies and has implemented effective cross-channel strategies that harness the power of audience data and analytics. Company: For over 30 years, Experian Marketing Services [@ExperianMkt] has been a global leader in data-driven marketing. Today, the Experian Marketing Suite provides over 10,000 brands with consumer insights, analytics and marketing technology to drive customer acquisition, increase customer loyalty and improve marketing return on investment. In This Episode: What is Addressable TV and why is it so important? What Bri does as a part of the Experian marketing division How Experian uses the marketing suite to help marketers own the identity of their prospects and turn it into actionable strategies. Why it's important to meet customers where they are. How Experian Marketing developed their focus on addressable marketing.   Resources: IMA Leader 018 Brian Wong: CEO of Kiip [http://imanetwork.org/018-brian-wong/] IMA Leader Video Podcast [Bit.ly/ImaLeaderVideo]
091 - IMPACT16 IMPACT16 Women's Leadership Group feat. Briana Ramos
"There are so many things to what makes a great leader but one of the most often overlooked is your character." - Briana Ramos In This Episode: What makes a great leader? [2:11] Briana's biggest advice to young women [3:40] Briana's background as a teacher in the nonprofit world [4:15] How Briana has used networking to solve specific problems [7:20] Resources: podcast@imanetwork.org www.thebuzzbrand.com 
086 - Charlie Kirkconnell, Sinan Kanatsiz, and Why Cayman Might Make Sense for Your Business
In This Episode: The recent IMPACT16 event in the Cayman Islands How the IMA and Cayman Enterprise City started working together How the IMPACT conference has evolved over time Why starting a business in the Cayman Islands doesn’t work the way Hollywood shows it Why digital is so important in growth   Resources: http://imanetwork.org/ima-and-cayman-enterprise-city/
079 - Jeff Sanders, Digital Marketing Manager, Life Fitness
In This Episode: How Jeff used the school of hard knocks to carve out his space at Life Fitness. How LifeFitness is using technology and language partners to efficiently manage an international presence. The convergence between marketing technology and marketing psychology. An inside look at Life Fitness’ transformation of their marketing strategy. How Jeff Sanders developed the moniker “JSand for Mayor”.   Quote: “Really what we are trying to do is create an impact across the globe.” - Jeff Sanders
080 - Business Innovation & Entrepreneurship featuring Egil Moller Nielsen pt 1
In This Episode: Why supply chain and logistics is a great first job to get a “global” experience of the world. What it was like working at LEGO during its turnaround period. Why he was hesitant to accept another job in the toy industry. How SmartCentres developed the idea for Penguin pickup and Penguin Fresh. How paying attention to the direction the world is going can lead to great ideas. Quote: Our job was to figure out how we could free up some cash in the short term in order to make longer term decisions.
065 - Live from IMPACT15, Director of Infrastructure at Ytel, Drew Matthews
In this Conversation We Cover: -  How Ytel is preparing for the transition to mobile marketing and the potential increase in inbound calls that comes with that. -  What factors to consider as the weight on your infrastructure gets heavier. -  Why you need to meet your client requirements and scale with them. About Our Guest: Drew Matthews is the Director of Infrastructure at Ytel. He is in charge of the security for Ytel’s Networking, Systems, and Programming avenues. About the Company: Ytel (@AskYtel) is a software communications firm with a passion to help businesses better communicate with leads, prospects, and customers. Episode Notes: In this conversation Drew and Dominick discuss the role Ytel plays in the communications industry and how they started by identifying a small opening in the industry. Drew goes on to share some of the factors he has to consider in his role as the Director of Infrastructure and the key principles he applies at Ytel to help ensure the company can meet their client’s needs. Finally, Drew shares why it is important to maximize your value to a client in order to grow with them.
097 - The Power of Email Marketing with Sean Shoffstall
In this episode, I sit down with the VP of Mapp Digital, Sean Shoffstall, to talk about: Sean's role at Mapp Digital and the makeup of his team [5:20] Why they perform consumer surveys [8:15] Why the 18-35 group still prefers email [18:09] How retailers have used their engagement platform to drive results [19:23] The big mistakes companies are making [27:37] Who out there is doing this well? [35:30] What you can apply to your own business [40:08] Notable Quotes: "MAPP Digital is probably the largest digital marketing company you've never heard of." - Sean Shoffstall "We've been doing this marketing thing for a really long time." - Sean Shoffstall Guest: Sean Shoffstall is a well-known and successful digital marketing entrepreneur, technology innovator and marketing strategist. Over his 20-year career, he has worked with top global brands providing leadership, strategy and execution in both B2C and B2B settings. Company: Mapp Digital is one of the largest independent digital marketing technology companies in the world. Built by marketers for marketers, Mapp provides a comprehensive family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Connect: Sean Soffstall  https://www.linkedin.com/in/shoffstall   Mapp Digital https://www.linkedin.com/company/mapp-digital www.mapp.com
089 - Managing a Marketing Organization Without a Marketing Background with Titina Ott
  In This Episode: Titina's background and how she got into her current field [2:22] What it was like transitioning from growing up in a small community to leading a team that affected over 400,000 people [5:15] Her views on mentorship [10:11] The uncommon thing her mentor taught her [14:12] The difference between leading and managing [15:48] The story behind Oracle Women's Leadership [17:12] Her role at the Oracle Marketing Cloud [23:30] How she manages her role without a marketing background [24:20] What it's like to be an engineer in an organization like Oracle [29:43] The advice she'd give to a recent college graduate [32:12] How she stays relevant in her industry [37:20] Resources: IMPACT16 September 19th-20th Oracle University Oracle Women's Leadership
078 - How to Drive Qualified Leads Using Social Media with Aseem Badshah pt 2
“How many of your followers should be considered leads?” - Aseem Badshah In This Episode: How to drive new leads using social media. How to get higher engagement rates from your existing audience. How to prioritize leads. How to determine the ROI of social media. How to use social media for lead scoring. Guest: Aseem Badshah (@aseemb) is the founder and CEO at Socedo. He spends his time working on products to help brands leverage new media to build relationships with their target audience.
063: Live from IMPACT15, Founder and CEO of Baker St, Don Donovan
Guest: Don Donovan is the founder and CEO of a predictive modeling firm and advertising agency in San Francisco known as Baker St. He founded Baker St. in 2002 and has since served more than half of the Fortune 500 to bring over $5 billion of new products and services to the market.   Company: Baker St. Solutions exists to help companies and brands build successful new product initiatives, perfect their brand positioning, and provide significant quantitative confidence to invest in their businesses.   Baker St. Advertising is an integrated advertising, brand management, and marketing investigation agency.   Quote: “The idea is to make the complex simple by using the existing attitudes and behaviors of your audience.” – Don Donovan In this Conversation We Cover: -      How Baker St. created a successful campaign for the San Francisco Giants by speaking directly to the end consumer. -      How to use window-pane segmentation to simplify the process of creating targeted campaigns. -      The number one thing that stood out to Don during the Impact 15 conference.   Story: In this conversation Don and Dominick sit down to discuss Don’s integrated advertising and predictive modeling agency, Baker St. Solutions. Don knocks it out of the park immediately by giving us the inside scoop on how they created a successful campaign for the San Francisco Giants. He discusses a process known as “window-pane segmentation” and how it can be used to simplify the seemingly complex. Finally, he shares the results of speaking directly with the end consumer and reverse engineering a campaign based on their authentic attitudes, behaviors, and ideals. You won't want to miss this one as there is plenty to learn from the CEO of Baker St, Don Donovan.
096 - The Importance of Customer Experience with Catherine Blackmore
Notable Sections: Catherine's background and role at Oracle Marketing Cloud [1:47] Why it's important to work directly with customers [4:30] Here approach to helping customers [8:03] How to differentiate your company with a culture of customer experience [12:23] Catherine's personal experience with churn as a customer [18:18] How brands can develop a greater sense of intimacy with their customers [26:45] Notable Quotes: "Customer success is really about understanding where your customer is in their process and what problems they are facing." - Catherine Blackmore "Customer experience will be the defining competitive advantage in the marketplace" - Catherine Blackmore Guest: Catherine Blackmore is the General VP of Global Customer Success at Oracle Marketing Cloud. She is a thought leader and innovator in the area of Customer Success, with over 20 years of experience helping a diverse list of clients from small business to Fortune 100 customers. Resources: The 11 Pillars of Customer Success The Operations of Customer Success Your First 90 Days as a Customer Success Leader Customer Success Evolves Connect: LinkedIn Twitter
068 - Live from IMPACT15, Founder of Student Tutor and IMA Partner, Laura Petersen
Guest: Laura Petersen (@lsp_s) is the co-founder of Student-Tutor as well as a partner here at the IMA. An entrepreneur, lifelong learner, and master teacher, Laura loves finding ways to do better with less and leverage tools and tricks for better efficiency, productivity, and fun. She helps the IMA with podcast write-ups, social media, and articles inspired by the guests.   In this Conversation We Cover: -  Her experiences at IMPACT15 and her main takeaways. -  The main difference between IMPACT14 and IMPACT15. -  Laura’s role in producing the IMA Leader podcast. -  Why you need to delegate tasks in your business. -  Laura’s advice for new Internet Marketers.   Quote: “You can’t do it all yourself, delegate more, empower people more, give them wings and they’ll really impress you.” - Laura Petersen.
067 - Christoph Trappe on Authentic Storytelling, Social Media, and Self-Publishing
“A lot of people out there are talking about storytelling but they aren’t talking about authentic storytelling.” - Christoph Trappe In this Conversation We Cover: -  How authentic stories can be used to create long-term successes. -  The #1 mistake companies are making on social media. -  The technology and services he used to get his book out into the world. -  How he repurposed his blog posts to get his book written. Guest: Christoph Trappe (@ctrappe) is an author, global keynote speaker and a top content marketing influencer. He travels around the globe to help organizations and people share their authentic stories.    
081 - Business Innovation & Entrepreneurship featuring Egil Moller Nielsen pt 2
In This Episode: How Penguin Pick-Up was created to solve the logistical problems around online ordering. How Egil created Penguin Fresh and disrupted the traditional grocery experience. Why it’s important to understand what’s going on in the marketplace. The most important questions you need to ask before moving forward on an idea. How optimizing for convenience improved Penguin Pick-Up’s stickiness. Quote: “If you have a good idea but it doesn’t solve anyone’s problem, it’s not a good idea.” - Egil Moller Nielsen
075: The Power of Addressable TV with Brienna Pinnow (Part 2)
“At the end of the day, TV is still king.” - Brienna Pinnow Guest: Brienna Pinnow @BriennaP has over 12 years of experience in digital sales, operations, solution architecture and product management. She has worked with some of the world's largest retail, financial services, automotive, CPG, insurance brands and advertising agencies and has implemented effective cross-channel strategies that harness the power of audience data and analytics. Company: For over 30 years, Experian Marketing Services @ExperianMkt has been a global leader in data-driven marketing. Today, the Experian Marketing Suite provides over 10,000 brands with consumer insights, analytics and marketing technology to drive customer acquisition, increase customer loyalty and improve marketing return on investment. In This Episode: How does Experian Marketing Services differ from Experian? Why is Addressable TV such a hot topic? How does coordination between TV and other channels improve purchase intent? The truth about cord cutters and the state of the industry. How TV advertising has changed with Addressable TV How exactly does Addressable TV Work? How you can use Addressable TV to track your return on ad spend  
085 - Storytelling, Changes to Twitter, and How to Become an Author with Christoph Trappe
In This Episode: The common thread between all of the roles he plays. Why pop ups are annoying and what you can do about it. His thoughts on the upcoming Twitter changes. What he’s putting together for his next book. His best piece of advice for becoming an author. Quote: “I write my books in pieces through the blog posts I create.” - Christoph Trappe
093 - IMPACT16 Women's Leadership Group Petra Neiger
Notable Sections: About Petra and Red Pantz [1:20] Petra's advice to young women who want to lead [3:55] Petra's favorite thing to do when she needs a laugh [4:50] How Petra battles the 3:00pm slump [6:12]   Notable Quotes: "You can't be upset when you're smiling."
092 - IMPACT16 Content Across Platforms All
Notable Sections: Why cross-channel Content Marketing is important for the future of content marketing [3:02] How to "make it rain" content [4:04] How to better reach your audience [5:30] Why you need to dedicate "inventory" to storytelling [13:40] Why the "place to be" is video [16:35] Why marketing is difficult [26:45] Beginning of Q&A [35:00] Notable Quotes: "Don't Stop Learning, Always Be Testing" "You have to market through people, not platforms."
060: Live from IMPACT15 Simulmedia CSO John Piccone
John Piccone, Chief Strategy Officer of Simulmedia, explains how television is an underutilized medium. Is television at the tip of the iceberg of a massive disruption because of big data, digital media and internet marketing? John thinks so and he tells us why.
062: Live from IMPACT15, Crexendo President, Doug Gaylor
Doug Gaylor the President of Crexendo Cloud Communications comes to us from the Oracle Marketing Cloud Booth at Impact15 where he participated in a panel discussion on the future of telecommunications. Hear how the rise of mobile marketing makes your telecommunications infrastructure more important than ever.
061: Live from IMPACT15, IMA Board Member, David Krauss
As an IMA Board Member and the former Global Sr. Director of Marketing for the Oracle Applications Cloud, David Krauss is a marketer’s marketer. His stewardship of Oracle’s suite of over 600 cloud applications puts his thumb on the pulse of the synergies between data and marketing.   David explains what companies and marketers need to do to stay relevant amid quickly shifting technology. David offers insight into the internet-of-things and how companies can leverage the continued growth of data for competitive advantage.
056: Part 1 | Rebuilding Your Dream: Overcoming Entrepreneurial Disenchantment with Culture Warrior and Fibernetics President, John Stix
John Stix is the President and co-founder of Fibernetics, one of the largest telecommunications companies in Canada. John overcame two devastating setbacks in his career. In this week’s episode, John shares those failures and how they spurred him to recognize the importance of company culture.
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Podcast Details
Started
Sep 14th, 2014
Latest Episode
Nov 23rd, 2016
Release Period
Weekly
No. of Episodes
96
Avg. Episode Length
24 minutes
Explicit
No

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