Rob Salkowitz is a writer, speaker and consultant specializing in the future of marketing and creative industries in the digital media era.  He's co-founder of MediaPlant where he is Director of Strategy and Content. MediaPlant's clients include Microsoft, The Walk Disney Company, Ford Motors and HP. Rob has written five books and his work has appeared in The New York Times, Forbes and BusinessWeek.  Rob serves on the faculty of the University of Washington.