eBooks, iBooks, iPad magazines and all the other forms of dynamic content are on the rise. Humanity used to consume books which were rarely updated. Then we moved to magazines which provided new content monthly. Daily newspapers rose and were felled by hourly blogs. Television used to be enough but why would we just watch TV when we can use Twitter and Facebook to enhance that experience? Today’s episode is all about new media. IMA Member Mick Darling is the co-founder and CEO of Tomorrowish – a company bring tweets and extra content about your favorite TV show when you’re watching the show whether it’s live or days later. Jeff Hennelgarn – co founder and principal of ineedcpr.com shares what your company can do to produce dynamic and engaging content in the form of ebooks.