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Episode from the podcastIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

021: "Modern Marketer" and "Customer-Centric" Defined by Microsoft CMO-Lead Jeff Marcoux

Released Monday, 5th January 2015
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Keep hearing about the need to make your organization “customer centered”? Is all the talk about being a “modern marketer” a little confusing and frustrating? Learn what each of those terms mean and get suggestions from IMA Board Member and Microsoft CMO Lead Jeff Marcoux.