We spend a lot of time on IMA Leader talking about modern marketing but after more than half a century, Television has dominated the advertising landscape – especially for brands seeking national exposure. The unique thing about TV is that is both transcends and capitalizes on internet marketing techniques. Few people are better positioned to talk about entertainment marketing than Claudio Ludovisi. As Senior Vice President of Operational Strategy for Marketing and Digital at NBC Entertainment, Claudio has an extensive career leading initiatives across all aspects of entertainment marketing.