Episode from the podcastIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

050: Behavioral Economics Drives Modern Marketing with AVO Founder and CEO Steven Clough

Released Monday, 21st September 2015
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Steven Clough combined his degrees in business and psychology to form AVO. Not just a run of the mill marketing agency, AVO focuses on behavioral economics to help companies redefine their business and marketing strategies. In this intellectual conversation, Steven explains neuromarketing and how you can use it to help improve your marketing plans.