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067 - Christoph Trappe on Authentic Storytelling, Social Media, and Self-Publishing

067 - Christoph Trappe on Authentic Storytelling, Social Media, and Self-Publishing

Released Tuesday, 2nd February 2016
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067 - Christoph Trappe on Authentic Storytelling, Social Media, and Self-Publishing

067 - Christoph Trappe on Authentic Storytelling, Social Media, and Self-Publishing

067 - Christoph Trappe on Authentic Storytelling, Social Media, and Self-Publishing

067 - Christoph Trappe on Authentic Storytelling, Social Media, and Self-Publishing

Tuesday, 2nd February 2016
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“A lot of people out there are talking about storytelling but they aren’t talking about authentic storytelling.” - Christoph Trappe

In this Conversation We Cover:

-  How authentic stories can be used to create long-term successes.

-  The #1 mistake companies are making on social media.

-  The technology and services he used to get his book out into the world.

-  How he repurposed his blog posts to get his book written.

Guest:

Christoph Trappe (@ctrappe) is an author, global keynote speaker and a top content marketing influencer. He travels around the globe to help organizations and people share their authentic stories.

 

 

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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

Welcome to the Internet Marketing Association's official podcast! We bring you insights insights into the future of modern marketing from the crème de la crème of thought leaders across the industry. Learn to be effective with Twitter, LinkedIn, Facebook and other social medial. Get tips and tricks on SEO, SEM, e-mail marketing and display advertising. Hear from experts at companies like Adobe, Microsoft and Salesforce about the future of modern marketing.

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