Episode from the podcastIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

067 - Christoph Trappe on Authentic Storytelling, Social Media, and Self-Publishing

Released Tuesday, 2nd February 2016
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“A lot of people out there are talking about storytelling but they aren’t talking about authentic storytelling.” - Christoph Trappe
In this Conversation We Cover:
-  How authentic stories can be used to create long-term successes.

-  The #1 mistake companies are making on social media.

-  The technology and services he used to get his book out into the world.

-  How he repurposed his blog posts to get his book written.

Guest:
Christoph Trappe (@ctrappe) is an author, global keynote speaker and a top content marketing influencer. He travels around the globe to help organizations and people share their authentic stories.

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