079 - Jeff Sanders, Digital Marketing Manager, Life Fitness

Released Tuesday, 3rd May 2016
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In This Episode:


  • How
    Jeff used the school of hard knocks to carve out his space at Life
    Fitness.

  • How
    LifeFitness is using technology and language partners to
    efficiently manage an international presence.

  • The
    convergence between marketing technology and marketing
    psychology.

  • An
    inside look at Life Fitness’ transformation of their marketing
    strategy.

  • How
    Jeff Sanders developed the moniker “JSand for Mayor”.



Quote:

“Really what we are trying to do
is create an impact across the globe.” - Jeff Sanders

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Episode Details
Length
31m 15s
Explicit
No

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