In This Episode:

• HowJeff used the school of hard knocks to carve out his space at LifeFitness.
• HowLifeFitness is using technology and language partners toefficiently manage an international presence.
• Theconvergence between marketing technology and marketingpsychology.
• Aninside look at Life Fitness’ transformation of their marketingstrategy.
• HowJeff Sanders developed the moniker “JSand for Mayor”.

Quote:

“Really what we are trying to dois create an impact across the globe.” - Jeff Sanders