In This Episode:
- How Penguin Pick-Up was created to solve the logistical problems around online ordering.
- How Egil created Penguin Fresh and disrupted the traditional grocery experience.
- Why it’s important to understand what’s going on in the marketplace.
- The most important questions you need to ask before moving forward on an idea.
- How optimizing for convenience improved Penguin Pick-Up’s stickiness.
Quote: “If you have a good idea but it doesn’t solve anyone’s problem, it’s not a good idea.” - Egil Moller Nielsen
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