In This Episode:

• How Penguin Pick-Up was created to solve the logistical problems around online ordering.
• How Egil created Penguin Fresh and disrupted the traditional grocery experience.
• Why it’s important to understand what’s going on in the marketplace.
• The most important questions you need to ask before moving forward on an idea.
• How optimizing for convenience improved Penguin Pick-Up’s stickiness.

Quote:

“If you have a good idea but it doesn’t solve anyone’s problem, it’s not a good idea.” - Egil Moller Nielsen