087 - The Art and Science of Conversion Optimization with Justin Christianson
Released Wednesday, 29th June 2016
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087 - The Art and Science of Conversion Optimization with Justin Christianson
087 - The Art and Science of Conversion Optimization with Justin Christianson
Wednesday, 29th June 2016
Good episode? Give it some love!
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In This Episode:
- How he created Conversion Fanatics
- The major problem he sees company’s facing with their conversion
- Why getting more “eyeballs” isn’t necessarily the best option
- How to sell a focus on “conversion” up the ladder
- Why conversion rates aren’t always the important metric
Quote:
“We typically find that most companies are spread too thin.” - Justin Christianson
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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
Welcome to the Internet Marketing Association's official podcast! We bring you insights insights into the future of modern marketing from the crème de la crème of thought leaders across the industry. Learn to be effective with Twitter, LinkedIn, Facebook and other social medial. Get tips and tricks on SEO, SEM, e-mail marketing and display advertising. Hear from experts at companies like Adobe, Microsoft and Salesforce about the future of modern marketing.Join Podchaser to...
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