089 - Managing a Marketing Organization Without a Marketing Background with Titina Ott
Released Monday, 25th July 2016
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In This Episode:
IMPACT16 September 19th-20th
Oracle University
Oracle Women's Leadership
- Titina's background and how she got into her current field [2:22]
- What it was like transitioning from growing up in a small community to leading a team that affected over 400,000 people [5:15]
- Her views on mentorship [10:11]
- The uncommon thing her mentor taught her [14:12]
- The difference between leading and managing [15:48]
- The story behind Oracle Women's Leadership [17:12]
- Her role at the Oracle Marketing Cloud [23:30]
- How she manages her role without a marketing background [24:20]
- What it's like to be an engineer in an organization like Oracle [29:43]
- The advice she'd give to a recent college graduate [32:12]
- How she stays relevant in her industry [37:20]
IMPACT16 September 19th-20th
Oracle University
Oracle Women's Leadership
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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
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Episode Details
Length
46m 37s
Explicit
No
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