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Episode from the podcastIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
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089 - Managing a Marketing Organization Without a Marketing Background with Titina Ott

Released Monday, 25th July 2016
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In This Episode:
  • Titina's background and how she got into her current field [2:22]
  • What it was like transitioning from growing up in a small community to leading a team that affected over 400,000 people [5:15]
  • Her views on mentorship [10:11]
  • The uncommon thing her mentor taught her [14:12]
  • The difference between leading and managing [15:48]
  • The story behind Oracle Women's Leadership [17:12]
  • Her role at the Oracle Marketing Cloud [23:30]
  • How she manages her role without a marketing background [24:20]
  • What it's like to be an engineer in an organization like Oracle [29:43]
  • The advice she'd give to a recent college graduate [32:12]
  • How she stays relevant in her industry [37:20]


Resources:
IMPACT16 September 19th-20th
Oracle University
Oracle Women's Leadership
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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

Welcome to the Internet Marketing Association's official podcast! We bring you insights insights into the future of modern marketing from the crème de la crème of thought leaders across the industry. Learn to be effective with Twitter, LinkedIn, Facebook and other social medial. Get tips and tricks on SEO, SEM, e-mail marketing and display advertising. Hear from experts at companies like Adobe, Microsoft and Salesforce about the future of modern marketing.
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