092 - IMPACT16 Content Across Platforms All

Released Sunday, 16th October 2016
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Notable Sections: Why cross-channel Content Marketing is important for the future of content marketing [3:02] How to "make it rain" content [4:04] How to better reach your audience [5:30] Why you need to dedicate "inventory" to storytelling [13:40] Why the "place to be" is video [16:35] Why marketing is difficult [26:45] Beginning of Q&A [35:00]
Notable Quotes: "Don't Stop Learning, Always Be Testing" "You have to market through people, not platforms."

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57m 48s

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