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Impact Pricing

A weekly Business, Marketing and Education podcast
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Best Episodes of Impact Pricing

This is an Impact Pricing Blog published on October 20, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-saas-on-top-of-aws/ If you have any feedback, definitely send
I hate the word commodity. When I see product managers or marketers or salespeople using it, it makes me think they're lazy. It makes me think they haven't thought through what they're really saying because there really is no such thing as a co
Mark Cox has been fortunate enough to have sold, structured, and negotiated some of the largest single-sale transactions in North America (including a billion-dollar transaction with a top-10 U.S. bank). He founded In the Funnel (ITF) with the
This is an Impact Pricing Blog published on October 13, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/why-aws-can-sell-credits/  If you have any feedback, definitely send
Buyers by perceived value, but perceived value is easiest to come about. If we build products that are better than our competitors, and then we make sure we communicate that to our customers so they understand our products are better. “You crea
Jennifer Kerr is a results-driven professional with a proven track record of delivering top and bottom-line profitability. She is a strategic thinker with the ability to create a strategy, vision, and execute to promote business growth. With a
This is an Impact Pricing Blog published on October 6, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/dont-sell-credits/ If you have any feedback, definitely send it. You c
Simon Kucher & Partners did a study that found that a huge percentage of people thought that they were in a price war. But when you ask the people who thought they were in a price war, who started it. It was like 80% said the other guy started
Wendy Johnson started out as an M&A consultant at Accenture, and she got to IBM ten years ago. Now, she is the Vice President at PagerDuty. In this episode, Wendy talks about the reasons you work with a consultant and not just with someone inte
This is an Impact Pricing Blog published on Sept 29, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/usage-based-pricing-is-not-new/ If you have any feedback, definitely sen
I don't really want you to just sit around and think about lifetime value. What I want you to do is think about lifetime value and how that influences your business, how that influences your pricing and your product development and your. If you
Frederico Zornig is the CEO of Quantiz Pricing Solutions – a pricing consultancy that aims to increase the profitability of their clients through strategies implementing improvements in the Pricing, Revenue Management and Commercial Excellence
This is an Impact Pricing Blog published on Sept 22, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/combining-cost-plus-and-value-based-pricing/  If you have any feedback,
It seems obvious to me that we want to find the buyers that value our products the most and then sell to them.  But once we really start to understand what value means, when we start to understand that value is really about solving buyers' prob
Kyle Poyar is the Vice President for Market Strategy at OpenView since 2016.  He is responsible for helping OpenView’s portfolio companies accelerate top-line growth through deep insights.  He leads segmentation, positioning, channel/partner st
This is an Impact Pricing Blog published on Sept 16, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/value-propositions-vs-value-selling/  If you have any feedback, definit
Robert Tinterov is a CEO at Atenga Insights Group. He is a serial entrepreneur, investor, Advisor, and his expertise are also in Sales, Marketing, General Management, Product development, and disrupting digital media. In this episode, Robert ta
To be a pricing leader, you must be a value-based business.  Welcome to the Impact Pricing Memecast, where I take one of our daily memes and provide a little bit more insight behind the word.  In general, a company is either a pricing leader or
For a change, Mark doesn't have a guest for today. Instead, he answers questions he would have liked interviewers to ask him. And part of that is, he highlights some important ideas and insights inside his new book with the title of 'Win Keep G
This is an Impact Pricing Blog published on Sept 8, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/messaging-a-price-increase/ If you have any feedback, definitely send it.
The best pricing metrics are highly correlated with users value metrics.  A pricing metric is what do we charge for McDonald's charges for hamburgers? That's a simple pricing metric, PayPal charges a percentage of the revenue that we collect. T
With over 20 years of software experience, Ryan Glushkoff provides pricing and product marketing expertise for business-to-business (B2B) software companies. This includes offer packaging, pricing, market research, and pricing strategy and orga
This is an Impact Pricing Blog published on Sept 1, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-cost-of-win-keep-grow/  If you have any feedback, definitely send it.
There's really only two basic types of value that customers can get. And that's real value and perceived value. Real value is after they've bought the product they're using it. How does it truly impact their life? How does it really make a diff
Jeff Robinson is the CEO at Revolution Pricing LLC and Author of Price for Growth! In this episode, Jeff shares how pricing should be a strategic effort in driving a company's growth. He talks about how pricing executives should think in terms
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