Impact Pricing

A weekly Business, Marketing and Education podcast
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Episodes of Impact Pricing

For a change, Mark doesn't have a guest for today. Instead, he answers questions he would have liked interviewers to ask him. And part of that is, he highlights some important ideas and insights inside his new book with the title of 'Win Keep G
This is an Impact Pricing Blog published on Sept 8, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/messaging-a-price-increase/ If you have any feedback, definitely send it.
The best pricing metrics are highly correlated with users value metrics.  A pricing metric is what do we charge for McDonald's charges for hamburgers? That's a simple pricing metric, PayPal charges a percentage of the revenue that we collect. T
With over 20 years of software experience, Ryan Glushkoff provides pricing and product marketing expertise for business-to-business (B2B) software companies. This includes offer packaging, pricing, market research, and pricing strategy and orga
This is an Impact Pricing Blog published on Sept 1, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-cost-of-win-keep-grow/  If you have any feedback, definitely send it.
There's really only two basic types of value that customers can get. And that's real value and perceived value. Real value is after they've bought the product they're using it. How does it truly impact their life? How does it really make a diff
Jeff Robinson is the CEO at Revolution Pricing LLC and Author of Price for Growth! In this episode, Jeff shares how pricing should be a strategic effort in driving a company's growth. He talks about how pricing executives should think in terms
This is an Impact Pricing Blog published on August 15, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/failed-to-keep/  If you have any feedback, definitely send it. You can
Pricing really encompasses almost every department inside your company, because when you think about it, pricing is how do we capture that? And so now it's all about value, what's value to the customer. In fact, what's perceived value to the cu
Mike Wilkinson is called 'The Value Selling Expert' and he helps Sales Directors/VPs and sales teams understand customer value and get paid what they're worth. In this episode, Mike shares how you need to get to the generic issues of the busine
Business in its simplest form is getting paid for providing value to the customer. It may be true that they're going to get the value. It may not be true that they're going to get the value, but they believe they're going to get the value. And
This is an Impact Pricing Blog published on April 18, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-when-costs-go-up/  If you have any feedback, definitely send it
Ayon Bhattacharyya is an experienced business leader with significant success in revenue growth through commercial problem-solving. He is implementing innovative pricing solutions, fact-based analysis, and market research, drawing upon his stak
This is an Impact Pricing Blog published on April 11, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/price-moves-during-market-shocks/ If you have any feedback, definitely
First, a zero-sum game essentially means the size of the pie is fixed. If we have a pie there and you get to cut it that, and I get to choose which half I'm going to take, then that's a zero-sum game because the more I take, the less you get, o
Monica Sinha is a Price benchmarking Lead and Senior Manager at Capgemini. She has over 15 years of experience in the Finance sector which includes experience with the business finance team of Tech Mahindra, the commercial management office at
This is an Impact Pricing Blog published on June 28, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/disney-understands-value/  If you have any feedback, definitely send it.
When we think about how our buyers decide. Oftentimes they're deciding, am I going to buy your product? Or am I going to buy a competitor's product? What they do is they look at the price of your product, the price of your competitor's product.
Stormie Andrews is the president of Yokel Local. He is a licensed practitioner of Neuro-Linguistic Programming (NLP), an award-winning author, Forbes contributor, HubSpot contributor, recognized buyer persona expert, and HubSpot Certified Train
This is an Impact Pricing Blog published on June 28, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/i-hate-loss-aversion/ If you have any feedback, definitely send it. You
It's true, we expect we need to know how it is that our buyers are making decisions. In particular, how is it that they use price in that decision process?  Certainly, there are irrational behavioral economics-type issues, and we want to unders
Liz Wainger is a communications strategist, author, serial connector - I help businesses and nonprofits clarify their messaging and purpose. In this episode, Liz shares one tool she uses that helps her create a message that cuts through the noi
This is an Impact Pricing Blog published on June 9, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/when-should-you-lower-your-price/  If you have any feedback, definitely s
We know that we have to subscription companies have to win customers, keep customers, grow customers. This is really about keeping customers and we should have a customer success department that is watching usage. Watching are people really get
Jared Smith is a Business Consultant at Vendavo, a world-class commercial excellence software firm that enjoys seeing clients evolve into leaders in their industry. ​He is a Ph.D. candidate at Oklahoma State University researching how companies
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