This episode is brought to you by Beyond Se Habla Español: The Law Firm Mastery. If you’re tired of guessing your way through marketing to Hispanic clients, this program is your roadmap to success. Learn how to connect authentically, convert leads into cases, and build a legacy that lasts. Join the waitlist at nanatomedia.com/mastery.

The dust has settled on the 2024 U.S. Presidential Election, and while the candidates might be moving on, the lessons from this election are just getting started—especially if your law firm wants to grow its Hispanic client base.

In this episode, Liel and Grace unpack what worked, what didn’t, and what law firms can learn from the campaigns’ efforts to court the Hispanic vote. From the creative highs (a cumbia for Kamala!) to the questionable (Trump on a garbage truck), we’re dissecting strategies, messaging missteps, and surprises that made a difference.

But don’t expect us to spill all the secrets here—if you want to know why cultural intelligence is the ultimate marketing superpower or how a 1979 salsa hit became a political jingle, you’ll have to tune in.

Links and Resources Mentioned:

• How Latinos Voted in 2024 (AS/COA)

• Cumbia Composed for Kamala Harris (Record)

• Trump’s Salsa Spin on “Juliana” (YouTube)

• Ted Cruz’s Corrido Campaign Song (YouTube)

• Latino Voting Patterns and Key Trends (Pew Research)

• Influencers Who Shaped the Latino Vote (AS/COA)

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