Regardless of whether you’re a service or product-based business, these tips will absolutely help you in the run up to the day.

IDENTIFY YOUR TARGET MARKET:

While mothers will be the end-users of your services or products, you need to consider who will be buying from you: will it be her children? Grandchildren? Partner? Or are you pitching it as a self-love kind of offer where she treats herself this year? It could very well be a combination of these groups - but ultimately, identifying who the key purchaser is in this equation is the first place to start before you launch any type of campaign.

Read more here: https://www.shoutandco.com/journal/mothersdayprep