Okay, so you've figured out how to get potential customers to your site -- but have you made the sale yet? Conversions take people through the marketing funnel, from awareness to consideration and finally to that crucial decision. Converting an aware audience to one interested in making a purchase isn't not just a matter of saying "SHOP NOW!" over and over on your website. This episode will go over strategies to improve your conversion rate and go in-depth on how you can optimize the smaller details to grow your digital footprint. Your first step towards achieving your sales goal starts with this episode and identifying where your target is!

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