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In the Loupe

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A weekly Technology podcast
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Episodes of In the Loupe

Earlier on In the Loupe, we made some predictions (you might call them "educated guesses") about what was going to happen in 2022. So, were we right? Or did we lead you astray with some perhaps aspirational-but-not-realistic foresight? We are s
JCK, the biggest jewelry show in the Wester Hemisphere just ended last week, and Michael wanted to hear how it was so he invited Stuart Blessman, Director of Digital Marketing at Punchmark, to recap how the show was, what the buzz was about, an
Say, do you remember that Christmas ad Apple made a few years back that made everyone cry? Here's a secret: it doesn't matter which one you remember -- they come out with a new one every year, and they're mostly all tear-jerkers. These emotion-
Selling jewelry to men isn't the exact same process as selling jewelry to women. There's a different cadence to the sales transaction, with a focus on detailed specifics. Many jewelry stores are hesitant to jump in and start carrying men's jewe
What's in a business name? It can mean everything to you, a banner that you and your employees rally around, and gives purpose and value to your business. For others, it can be as simple as appearing having a business name that appears in the f
Imagine trying to convince your grandma to buy a nice pair of diamond earrings online - chances are she'll be skeptical at best, and potentially horrified at the thought. But the data shows that even if Grandma might not be hopping on the bandw
At some point in the year, you will probably be tasked with creating a marketing campaign. Regardless of whether it's for Black Friday, Christmas, or Valentine's Day, your goal should be the same: drive traffic to your brick and mortar showroom
You can't fix what you can't measure, so you need to be measuring everything! The state of play for online marketing is constantly shifting and adapting to the will of the Google Algorithm, and it is a full time job staying on top of what is wo
2021 was one of the best years ever to be a jeweler. After the relative loss of 2020, most stores had record years last year and are continuing to see that success grow. Is this you? If you're considering expanding to a second or third location
Jewelry organizations are an important part of the jewelry ecosystem, providing a valuable mediation between vendors and retailers, and hosting annual trade shows where retailer members can experience valuable face time with the vendors they wi
The essence of "luxury" defies reason and instead pulls at an emotional connection. Jewelry is the quintessential luxury item -- does anyone actually need those beautiful pieces? Logic tells us we can exist without them, yet jewelry is one of t
Digital Marketing is a compilation of techniques and tools focused on one thing: driving traffic to your business. The goal stays the same, but the techniques and tools are constantly evolving and shifting much like the internet itself. We talk
Most jewelry stores have been around for ten, if not a hundred, years. Amy Baird is an outlier, having opened The Hills Jewelry, in Worthington, OH, in 2018 with her husband. With almost no prior jewelry experience, Amy has learned an immense a
Okay, so you've figured out how to get potential customers to your site -- but have you made the sale yet? Conversions take people through the marketing funnel, from awareness to consideration and finally to that crucial decision. Converting an
After a two-year hiatus, people are desperate for in-person shopping, and in-store events are making a come back in a big way! However, it's not enough to just open a bag of chips and place your products out on the counter anymore. A successful
SEO, or Search Engine Optimization, is one of the most important long-term investments you can make in your website. SEO's main goal is to get your website to show up on the very first page of any search results. And while this seems like a rel
It's taken many years of progress to get to e-commerce to the point it currently is at, and our guest this week, Dan Sirois, CPO & Co-Founder of Punchmark, has seen it through since the beginning. Dan is a leading mind in the jewelry e-commerce
One of our most popular guests of Season 2 is back! Sebastian Velasquez from INOX Men's Jewelry is here to explain how to capitalize on three major jewelry sales periods that are often overlooked: graduation celebrations, Father's Day, and groo
Harry Styles made headlines as the first man to grace the cover of Vogue magazine -- wearing a dress. Even before the controversial photoshoot, men's fashion was starting to shift into a new era. Accessorizing and wearing bright colors has beco
The future of clienteling looks a lot different than it has in the past, and expectations have changed. The difference between a customer and a client relies on the follow up skills of the business owner. That's why we decided to speak with Rya
In the era of the internet and content saturation, finding a unique way to stand out from the competition is key to landing sales and building a loyal customer base. Luckily, there are some simple yet powerful tactics that you can employ to tak
Digital marketing is something that is difficult and hard to see success in without the knowledge of the market, but don’t worry because we’re here to help. On today’s episode, we have Alex from The Smithee Group, where she’ll go over their 202
It's too easy to set yourself up for (perceived) failure with unrealistic goals, but what metrics can you use to set achievable goals when it comes to e-commerce? E-commerce isn't all about getting immediate results, especially when it comes to
Selling fine jewelry online is a bigger challenge than selling shoes or costume jewelry. The luxury goods market requires a different type of e-commerce presence than your typical retailer... or does it? Punchmark's 2021 best-selling client, Gr
And we're back! Now in its third season, In the Loupe is here to answer all your e-commerce and retail jeweler questions. If you've ever wondered how to open a second or third location, want to know the trends for men's jewelry this year, or ne
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